2C Creative has promoted Nikki Coloma to the position of general manager, sr. director of operations. The new role expands on Coloma’s expertise, involving her more in the creative agency’s evolving business and its bottom line, while she continues to supervise all phases of production, overseeing client communication and the creation of support production teams for each project.
“Nikki has been a tremendous asset to 2C, playing a big part in our success and workflow very early on,” said 2C founder and Chief Creative Officer Chris Sloan. “Her promotion was the obvious best move for us as we continue to grow and evolve.”
Coloma joined 2C in 2009 after serving as a production coordinator for Worldwide Productions, where she produced commercials for Nike, Coca-Cola and Gatorade, among others. She had also been an associate producer on A&E’s The First 48 and CMT’s Danger Coast, which was a 2C original series. Coloma graduated from the University of Florida with a Bachelor of Business Administration degree in Economics and Finance and a minor in Entrepreneurship.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More