2C Creative has promoted Nikki Coloma to the position of general manager, sr. director of operations. The new role expands on Coloma’s expertise, involving her more in the creative agency’s evolving business and its bottom line, while she continues to supervise all phases of production, overseeing client communication and the creation of support production teams for each project.
“Nikki has been a tremendous asset to 2C, playing a big part in our success and workflow very early on,” said 2C founder and Chief Creative Officer Chris Sloan. “Her promotion was the obvious best move for us as we continue to grow and evolve.”
Coloma joined 2C in 2009 after serving as a production coordinator for Worldwide Productions, where she produced commercials for Nike, Coca-Cola and Gatorade, among others. She had also been an associate producer on A&E’s The First 48 and CMT’s Danger Coast, which was a 2C original series. Coloma graduated from the University of Florida with a Bachelor of Business Administration degree in Economics and Finance and a minor in Entrepreneurship.
Growth Brings Growing Pains–and Bots–To Bluesky
Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.
The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.
But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.
The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.
Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.
"They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More