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    Nike’s “Tag”

    By SHOOT StaffUpdated:No Comments1550 Views
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    Suspend your disbelief for a moment and imagine that an entire metropolis abides by-and regularly plays-the game of tag, with nobody wanting to be "it." That’s essentially what happens in the latest :90 (yes, :90) Nike spot, out of Wieden+Kennedy (W+K), Portland, Ore. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Nike/Air Max Fantaposite.

    PRODUCTION CO.

    Gorgeous Enterprises, London.

    Frank Budgen, director; Ben Seresin, DP; Paul Rothwell, executive producer; Alicia Bernard, producer. Shot on location in Toronto.

    Anonymous Content, Bicoastal.

    Shelly Townsend, executive producer.

    Steam, Toronto.

    Ken Eggett, producer.

    AGENCY

    Wieden+Kennedy, Portland, Ore.

    Dan Wieden and Hal Curtis, creative directors; Monica Taylor and Andy Fackrell, art directors; Mike Byrne and Kash Sree, copywriters; Andrew Loevenguth, producer.

    EDITORIAL

    The Whitehouse, Santa Monica.

    Russell Icke, editor; Sue Dawson, producer.

    POST/VISUAL EFFECTS

    Method, Santa Monica.

    Scott McNiel, Inferno artist/online editor; Simon Scott, Inferno artist; Neysa Horsbaugh, executive producer; Justin Lane, producer.

    Company 3, Santa Monica.

    Billy Gabor, colorist.

    AUDIO POST

    POP Sound, Santa Monica.

    Loren Silber, mixer.

    MUSIC

    Elias Associates, Bicoastal.

    David Gold, creative director; David Wittman, composer; Dayna Bauer, producer.

    SOUND DESIGN

    The Whitehouse.

    Russell Icke, sound designer.

    Category:Top Spot of the Week



    Nike’s “So Win” Wins Super Clio

    Monday, February 10, 2025

    Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.

    As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.

    The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More

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