Nielsen’s drive to measure TV viewing across all screens accelerated Feb. 11 when it announced plans to measure TV viewing online and on cell phones.
Nielsen will attempt to measure online TV viewing the same way it does traditional TV, with viewer panels. “We will begin by asking a small but representative sample of existing panelists and newly recruited households if they will permit us to track their viewing of television programs over the Internet,” Nielsen said.
“We will initially measure total audience by program or distributor and are considering potential approaches to providing the source of the program by website,” it said.
The tests will begin in Q4 2008.
The company is also working with developers of the Mobile-Pedestrian-Handheld (MPH) system to develop a measurement system for digital television on mobile systems, including cell phones. The MPH is a system consumers will use to view television programs on their mobile devices. Nielsen developed a software meter for mobile devices that can track usage of the consumption of mobile content. It will begin testing the meter this spring.
These efforts are part of Nielsen’s Anytime Anywhere Media Measurement (A2/M2) initiative, launched 18 months ago, that will measure TV content across all screens.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, LโOreal, BMW and more.
Caviar executive producer Salim El Arja noted, โHans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviarโs vision, and weโre excited to collaborate with him on work that pushes creative boundaries.โ
Emanuel added, โCaviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and Iโve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.โ
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More