Nico Perez Veiga and Martin Kalina, an Argentinian directing duo better known as Nico and Martin, are now pursuing careers as individual directors on the roster of Little Minx.
Early on, Nico and Martin established themselves among Argentina’s up-and-coming filmmakers, leading them to found their own internationally recognized production company, Primo, in 2008. Shortly after, they caught the attention of Little Minx president Rhea Scott, who signed the duo for its first stateside representation.
Nico and Martin’s many accolades reflect their skill for crafting dynamic visual campaigns often hinged on comedy for such brands as Guinness, Ford, Fiber One, Rexona, Sony, HSBC, T-Mobile, Cadbury and AmBev. The pair has stockpiled awards including the Cannes Outdoor Grand Prix in 2010 for Andes Beer’s “Teletransporter”; a Gold Lion in 2011 for their cheeky “Premature Perspiration” spot for Axe; and a Gold Lion in 2012 for the clever BGH campaign “Dads In Briefs.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More