In a move that signifies a commitment to its core postproduction business, boutique content company The Underground has brought on executive producer Nick Strange Thye.
Thye’s appointment comes on the heels of veteran production executive Hugh Broder being named as The Underground’s managing director/executive producer at the beginning of the year.
Thye was a sr. producer at The Mill, overseeing a range of projects, including spots for the NFL for Super Bowl 50, Cadillac for The Oscars and Samsung for the Olympics, as well as ads for adidas, the US Marine Corps and PlayStation 4, collaborating with such agencies as Johannes Leonardo, BBDO, Droga5, Rokkan and BBH. Thye, who’s from Denmark, previously worked in Europe as an international executive producer for several companies, including Chimney Group.
At The Underground, he’ll work closely with Broder as well as creative director/lead Flame artist Nic Seresin. Recent projects at the studio include extensive postproduction on a new Hyundai campaign for Innocean as well as a soon-to-be-released short film for Aston Martin.
“I believe in the flexibility of boutique companies,” said Thye. “They represent the future for this industry. The business is changing to be more project-based, and The Underground has the ability to build the right team for each project. Because of my European background, I have a lot of experience doing this, and I’m eager to put that expertise to work here.”
The Underground is part of the P2P Group, which also includes P2P Retouching, a leading presence in the beauty industry for the past two decades. The expansion of the umbrella group is a concerted effort led by company owner Ben Bettenhausen.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More