StrawberryFrog, an independent strategy, marketing, advertising, and design firm, has hired Nick Sonderup as executive creative director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with more than 22 years of experience.
Sonderup was previously at Pereira O’Dell, where he led the NY office and creative department for over five years. Under his leadership, Pereira O’Dell won and retained a roster of clients including MINI, Stella Artois, Corona, Pillsbury, The Central Park Conservancy, Yellowtail wine, and Redemption whiskey.
Scott Goodson, founder and CEO of StrawberryFrog, said of Sonderup, “His outstanding track record of delivering original, inspiring work that resonates deeply with audiences, and style, perfectly reflects our ‘Movement’ purpose and our identity as a creative driven company that sparks ‘Movements.’”
The latter reference is to Strawberry’s description of itself as a Movement Thinking™ company, applying creativity and innovation such as AI to create “Movements” that mobilize and engage people to help companies transform and grow.
Sonderup’s authoritative creative prowess has been recognized across assorted industry awards show including The Andys, The One Show, Cannes Lions, Clios, D&AD, Effies, and the ADC. His work for GE, “Childlike Imagination,” earned a primetime commercial Emmy nomination in 2014 during his tenure at BBDO New York.
In addition to his work at Pereira O’Dell and BBDO NY, Sonderup has held leadership posts at Ogilvy and Translation. He started his creative career at MTV. Sonderup was the pop culture cable network’s sole writer in the off-air creative department and was responsible for developing promotional materials across multiple TV franchises and awards shows, including the MTV Video Music Awards, Movie Awards, Punk’d, and The Osbournes. After MTV, Sonderup started his agency career when he was brought on as a copywriter at Wieden+Kennedy.
Over a decade ago, Sonderup took a break from his “normal life” and embarked on a three-month tour of “binge-gigging” to see 100 different musical acts. He turned the project into a short documentary called 100 Bands in 100 Days, which became a Grand Jury award nominee at the 2010 SXSW Film Festival.
“I’m honored as well as exhilarated to be part of StrawberryFrog,” said Sonderup. “By building brands that speak directly to ideas that fuel the culture and the way communities respond and revolve to those concepts is what advertising needs to be about. That’s the essence of StrawberryFrog’s Movement thinking. And that lines up perfectly with the work I’ve always loved to do.”
