Global marketing agency KBS announced the promotions of president of KBS Toronto, Nick Dean, to national CEO, Canada, and KBS Toronto chief creative officer Matt Hassell to national CCO. They will both be responsible for the national footprint of KBS in Canada, including KBS’ Montreal office. Current Canada CEO, Steve McCall will be elevated to international head of client service where he’ll continue to oversee BMO, one of KBS’ most important global clients.
Following a two-year period of growth in Toronto, fueled by an all-time high of awards won and a slew of significant new business wins including ACE Bakery and CDIC, Dean and Hassell will be charged with leading KBS Canada on a national level. Both will report directly to Guy Hayward, global CEO, KBS.
“Canada is an important market for KBS. Our growth here will be driven by the quality of our creative output, which is why we’re pairing Nick and Matt to lead both our Toronto and Montreal offices. Over the past few years, they’ve been raising the quality of the work and building momentum for the Toronto office. We expect their tight partnership to do the same for both KBS offices,” said Hayward.
Dean and Hassell have known each other for the past 16 years and began their careers together at FCB Canada.
Current KBS Montreal president Annie Aubert and KBS Montreal executive creative director Sacha Ouimet will report to Dean and Hassell.