Nice Shoes has hired Adam Liebowitz as creative director of editorial. This marks the NYC-based creative studio’s official launch of a dedicated creative editorial division, with a roster of talent led by executive producer Tara Holmes.
Liebowitz comes to Nice Shoes after two decades at his own editorial studio, Go Robot!, and cutting at a number of other top editorial shops. Nice Shoes’ division has grown in reaction to evolving client needs, adding a highly curated slate of creative editors to complement its lineup of artists and producers. The roster of editorial talent will work across Nice Shoes’ global network of interconnected offices in NYC, Chicago, Toronto, Minneapolis and Boston.
Liebowitz’s has cut projects for such clients as Apple, IBM, UPS, AT&T, Verizon, FedEx, Nike, and NASCAR. His work has earned him recognition from Cannes Lions, AICP, Clios, AICE, and London Film Awards, among numerous other honors.
In addition to Liebowitz, the international roster features creative editors with backgrounds across multiple genres, including Marcos Castiel, Rami D’Aguiar, Colin Loughlin, John Maloney, Michael Reuter and Dan Suter. Nice Shoes has leveraged its integrated internal creative offerings on a number of recent projects, including a Gillette spot cut by D’Aguiar, AAA and Lipton spots edited by Castiel, an eBay spot from Reuter, as well as two Verizon Visible campaigns edited by Loughlin, both of which engaged the artistry of Nice Shoes’ VFX, design, and color teams.
The growth into a dedicated editorial division comes on the heels of adding two new colorists: Maria Carretero in New York, and Yulia Bulashenko in Toronto, as well as executive producer Kirsten Anderson in Boston. Both Holmes and managing director Justin Pandolfino have been instrumental in this strategic growth, adapting to industry shifts and addressing expanding client needs across advertising, entertainment, experiential and emerging technology.
