โWaiting to Liveโ by VML UK for NHS Blood & Transplant was awarded this yearโs Art Directors Club of Europe (ADCE) Grand Prix at a gala ceremony, part of the ADCE โ24 European Creativity Festival in Barcelona.
โWaiting to Liveโ seeks to raise awareness and inspire families to join the NHS Organ Donor Register. With 233 children currently on the waiting list for an organ transplant, the need is criticalโyet in 2021/22, only 40 donors were available. To give every child on the waiting list a greater chance at receiving a life-saving donation, the campaign urgently shines a spotlight on this pressing issue, calling for immediate action.
Winners were selected by a jury of 58 leading creative minds from 22 European countries, who convened last month in Barcelona to deliberate and assess the finest creative works spanning across Europe.
A total of 924 creative works from 24 European countries were entered in the 33rd edition of the ADCE Awards. There were 375 awarded works: 1 Grand Prix, 39 Gold, 62 Silver, 94 Bronze, 175 Shortlisted, 1 European Star-Johannes Newrkla Award, 1 Genius Loci Award, 1 Equal Star Award, 1 Green Star Award. The complete list of 2024 ADCE winners can be viewed here.
The 39 Gold winners are as follows:
Film & Audio
Craft – Music and Sound: โOliveira Dos Cen Anosโ by Little Spain for Real Club Celta
Craft – Direction, Cinematography and Editing: โThe Square Meterโ by HeimatTBWA for Hornbach Baumarkt AG
Print & Outdoor
Special Outdoor: โBig Blue Bagโ by Mother for IKEA
Non-profit / Public Service / NGO: โ855-How-To-Quit-(Opioids)โ by Serviceplan Germany for Anzen Health LLC.
Non-profit / Public Service / NGO: โThe Unbreakable Postersโ by DUDE Milano for Collater.al & Orgoglio Porta Venezia Milano
Print Advertising: โProudly Second Best: Cot, Highchair, Step stoolโ by INGO Hamburg, DAVID Madrid for IKEA Al-Futtaim
Outdoor: โProudly Second Best: Cot, Highchair, Step stoolโ by INGO Hamburg, DAVID Madrid for IKEA Al-Futtaim
Direct Marketing: โI Wrote You A Letterโ by guts&brains DDB for General Directorate โNational Policeโ
Print Advertising: โThe 100th Editionโ by Scholz & Friends for Frankfurter Allgemeine Zeitung
Craft – Photography: โThe 100th Editionโ by Scholz & Friends for Frankfurter Allgemeine Zeitung
Interactive & Mobile
Digital Service Experience: โ855-How-To-Quit-(Opioids)โ by Serviceplan Germany for Anzen Health LLC.
Non-profit / Public Service / NGO: โ855-How-To-Quit-(Opioids)โ by Serviceplan Germany for Anzen Health LLC.
Interactive Design: โMade of Natureโ by Bรผrocratik for Kลzลwood Industries SA
Interactive Campaigns: โJump โnโ Hear โ A Roblox Hearing Gameโ by Grabarz & Partner for audibene / hear.com
Social Media Campaigns: โSummer is coming!โ by Windforโs Tbilisi for Midea Georgia
Data Visualization: โClimate Realismโ by Leo Burnett Germany for WWF Germany
Any Other: โUnhide The Priceโ by Jung von Matt for Newsroom der Sparkassen Finanzgruppe
Design
Illustration: Vรถslauer x Sofie Royer: โRethinkโ by Demner, Merlicek & Bergmann for Vรถslauer
Graphic Communication: โ855-How-To-Quit-(Opioids)โ by Serviceplan Germany for Anzen Health LLC
Editorial Design: โSolomiya No. 2โ by Kollektiv Scrollan for Solomiya Magazine
Packaging: โRare by Kidsโ for Bodegas Arrรกez and FEDER
Photography: โErased Caucasusโ by Studio Lars Langemeier for Jan Kath Design
Corporate Brand Identity: โPurlom ยกA La Mesa!โ by Onmi Design for Purlom
Spatial Design: โThe Square Meterโ by HeimatTBWA for Hornbach Baumarkt AG
Logotype: โSki Austria Brand Designโ by Scholz & Friends for รsterreichischer Skiverband
Photography: โThe 100th Editionโ by Scholz & Friends for Frankfurter Allgemeine Zeitung
Any Other: โThe Boring Phoneโ by LePub for Heineken
Brand Experience
New Use of Media: โNew Yearโs Robberyโ by CYW for Netflix & Hijos de Rivera
Live Stunts Brand Activation: โWaiting to Liveโ by VML UK for NHS Blood & Transplant
Branded Spaces: โWaiting to Liveโ by VML UK for NHS Blood & Transplant
Point of Sale Experience and Activation: โA Few Degrees Moreโ by Wien Nord Serviceplan GmbH & Co KG for Leopold Museum
Branded Spaces: โThe Square Meterโ by HeimatTBWA for Hornbach Baumarkt AG
PR / Events: โRights Against The Right – The First Trademark That Stops
Trading Nazi Merchโ by Jung von Matt for Laut gegen Nazis e.V.
Integrated & Innovation
Non-profit / Public Service / NGO: โWaiting to Liveโ by VML UK for NHS Blood & Transplant
Branded Content: โThe Chatโ by BMB for Breast Cancer Now
Best Use of Technology: โPub Museumsโ by Publicis Dublin for Heineken
Product / Service Innovation: โAIZOME Wastecare Industrial Waste โ Certified as Skincareโ by Serviceplan Germany for AIZOME
Non-profit / Public Service / NGO: โThe Minefields Honey Projectโ by Saatchi & Saatchi Ukraine for Kernel, Ministry of Foreign Affairs of Ukraine
Integrated Campaigns for Commercial Brands: โCan You KFC It?โ by McCann Worldgroup Romania for KFC
Other Honors
First European YoungStar
In June 2024, ADCE proudly announced the first edition of the ADCE Student Awards 2024, dedicated to promoting the youngest creative talents across the continent and serving as a springboard for emerging professionals. This initiative reaffirms ADCEโs commitment to one of its core values: spotlighting the next generation of professionals in the creative field. By supporting new talent, ADCE is helping to shape the future of advertising and design.
The inaugural ADCE YoungStar Award has been presented to Fabian Grรถger and Sara Rebekka Scholl from Hochschule Wismar University of Applied Sciences, Technology, Business, and Design in Germany for their groundbreaking project, โMemories of My Youth.โ
ADCE European Star – Johannes Newrkla Award: โThe 100th Editionโ by Scholz & Friends (Germany) for Frankfurter Allgemeine Zeitung
One of Germanyโs longest running, and most iconic brand campaigns chooses Holocaust survivor Margot Friedlรคnder for the 100th motif for a powerful message of hope and tolerance amidst rising right-wing extremism, racism, and antisemitism. Her face hidden behind the newspaper โ true to the brandโs claim โThereโs always a brilliant mind behind itโ โ Friedlรคnder is shown within the awe-inspiring mass of bleak concrete blocks of the Memorial to the Murdered Jews of Europe.
The Award was created in 2019 and looks for ideas that reflect European values such as diversity and inclusion, freedom, justice, and peace promotion. In 2020, the Award changed its name from European Star to European Star Johannes Newrkla Award, as a tribute to the founding Member of the ADCE who passed away due to Covid-19.
ADCE Genius Loci Award: โOliveira Dos Cen Anosโ by Little Spain (Spain) for Real Club Celta
This video is the result of intense research and modern pop, fusing tradition and modernity to create what might be the most artistically ambitious football anthem ever. C. Tangana, real name is Antรณn รlvarez, created this unique piece to commemorate the centenary of the club. Instead of singing on it, he gave the spotlight to the Coral Casablanca choir from Vigo, the female tambourine group Lagharteiras, and the Celta supportersโ club, Tropas de Breogรกn.
The ADCE Genius Loci Award celebrates the values of Europeโs diverse local cultures. It rewards creative excellence with the power to reveal a European locationโs distinctive atmosphere, the spirit of a particular place within the exceptionally rich European cultural heritage.
ADCE Equal Star Award: โAssume That I Canโ by SMALL, Indiana Production (Italy) for Coordown
The โAssume That I Canโ campaign aimed to shatter stereotypes about people with Down syndrome in a provocative and groundbreaking way. Thousands of people on social media expressed appreciation for how the campaign encouraged them to confront their prejudices and reconsider their beliefs..
This Award has been inspired by the same Award created by the Italian club, and it seeks to reward a work that promotes inclusion, gender equality, fights all forms of discrimination and celebrates the creativity that overcomes stereotypes.
ADCE Green Star Award: โAIZOME Wastecare Industrial waste โ certified as skincareโ by Serviceplan (Germany) for AIZOME
More than 1500 harmful chemicals are used in textile production. Japanese-German startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound to create textiles that are not only less harmful but even come with health benefits. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact. This started a conversation about sustainability in textile dyeing, ultimately proving the worth of AIZOMEโs method.
After a year, 2023, without any projects awarded the Green Star, this yearโs Awards proudly includes a project that recognizes and highlights excellence in promoting the circular economy, sustainability, and environmental protection.