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    NFL Lead-In Boosts “60 Minutes”/Sean Penn Viewership; A Ratings Rundown For Last Week

    By SHOOTUpdated:No Comments2738 Views
    This Jan. 14, 2016 image released by CBS News/60 Minutes shows Charlie Rose, left, with actor Sean Penn during an interview in Santa Monica, Calif., about Penn's meeting with Mexican drug lord Joaquin "El Chapo" Guzman. (CBS News/60 Minutes via AP)

    Football dominated the past week in the television ratings — and Sean Penn was among the beneficiaries.

    The Nielsen company said Sunday's edition of CBS' "60 Minutes" was seen by 20.6 million viewers, its largest audience since a postelection interview with President-elect Barack Obama in 2008. The show opened with a Lesley Stahl report on Chinese corporate espionage, and featured Charlie Rose's interview with Sean Penn about his conversation with Mexican drug lord Joaquin "El Chapo" Guzman.

    The news show was handed a strong lead-in audience, with more than 30 million people watching the NFL playoff game between Pittsburgh and Denver.

    Arizona's thrilling overtime victory over Green Bay on Saturday night was the week's most popular prime-time program with 33.7 million viewers, Nielsen said.

    The week also featured Alabama's victory over Clemson for the college football national championship, which was seen by 25.7 million viewers.

    CBS won the week in prime time, averaging 10.6 million viewers. NBC had 9.6 million, Fox had 4.2 million, ABC had 3.9 million, Univision had 2.2 million, Telemundo had 1.6 million, ION Television had 1.3 million and the CW had 1.2 million.

    With the football championship, ESPN was the most popular cable network in prime time, averaging 3.99 million viewers; Fox News Channel had 1.96 million; the Disney Channel had 1.7 million; HGTV had 1.62 million; and TBS had 1.55 million.

    NBC's "Nightly News" topped the evening newscasts with an average of 9.4 million. ABC's "World News Tonight" had 9.3 million and the "CBS Evening News" had 7.8 million.

    By David Bauder, Television Writer

    Category:News
    Tags:60 MinutesNFLNielsenSean Penn

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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