By David Bauder, Media Writer
NEW YORK (AP) --To judge by the collective shrug that viewers greeted Fox’s performance of “A Christmas Story Live!,” the fascination with live theater on television may have run its course.
The Nielsen company said that Fox’s telecast was seen by 4.52 million viewers on Sunday night. That’s lower than any of the live plays that have been shown on broadcast television since NBC kicked off the trend in 2013 with “The Sound of Music.”
That 2013 performance was such an unexpected smash, with 18.6 million viewers, that it sent TV networks looking for other plays or musicals to adapt for the small screen. Since then, there have been adaptations of “Peter Pan,” ‘’The Wiz,” ‘’Hairspray” and “Grease.”
“A Christmas Story Live!” was crushed in the ratings by NBC’s airing of an NFL game between Dallas and Oakland, Nielsen said. But it also proved less popular than anything on CBS’ Sunday night lineup, and a rerun of the 1965 movies for “The Sound of Music” that aired on ABC.
Fox notes that the show still did better than its typical Sunday night fare. The network is moving ahead with its plans to air a version of “Rent” in 2019. This was the first time since 2013 that NBC did not show a live theater performance during the holidays, as production of “Bye Bye Birdie” starring Jennifer Lopez was delayed. NBC is also making “Jesus Christ Superstar” for next spring, and on Tuesday announced that singer John Legend will play the title role.
Last week was a big one for CBS late-night star Stephen Colbert, who recorded his best weekly ratings since his show’s debut week in 2015, Nielsen said. Friday’s show with Jodie Foster had a bigger audience than any other Colbert show on a Friday night. Colbert averaged 3.38 million viewers last week, compared to Jimmy Fallon’s 2.56 million on NBC and Jimmy Kimmel’s 2.12 million on ABC, Nielsen said.
For the third straight week since the firing of Matt Lauer and his temporary replacement by Hoda Kotb as anchor, NBC’s “Today” show won in the morning ratings. It’s the first time that “Today” has had a three-week winning streak since the Rio Olympics.
CBS won the week in primetime, averaging 7.9 million viewers. NBC had 7.8 million, ABC had 3.5 million, Fox had 3.3 million, Univision had 1.4 million, ION Television had 1.3 million, while Telemundo and the CW were tied with 1.1 million.
ESPN was the most popular cable network, averaging 2.66 million. Hallmark averaged 2.52 million, Fox News Channel had 2.43 million, MSNBC had 1.96 million and Freeform had 1.42 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 9.3 million viewers. NBC’s “Nightly News” was second with 8.9 million, and the “CBS Evening News” had 6.7 million.
Below are primetime viewership numbers compiled by Nielsen for Dec. 11-17. Listings include the week’s ranking and viewership.
1. NFL Football: Dallas at Oakland, NBC, 19.19 million.
2. “60 Minutes,” CBS, 14.42 million.
3. “The Big Bang Theory,” CBS, 13.74 million.
4. “Sunday Night NFL Pre-Kick,” NBC, 13.31 million.
5. “NCIS,” CBS, 12.58 million.
6. NFL Football: New England at Miami, ESPN, 11.85 million.
7. “Young Sheldon,” CBS, 11.64 million.
8. “Bull,” CBS, 10.87 million.
9. NFL Football: Denver at Indianapolis, NBC, 10.64 million.
10. “The Voice” (Monday), NBC, 10.45 million.
11. “Football Night in America, Part 3,” NBC, 9.82.
12. “The Voice” (Tuesday), NBC, 9.77 million.
13. “Survivor,” CBS, 8.75 million.
14. “Mom,” CBS, 8.65 million.
15. “Hawaii Five-0” (Friday, 9 p.m.), CBS, 8.48 million.
16. “NCIS: New Orleans,” CBS, 8.21 million.
17. “Hawaii Five-0” (Friday, 10 p.m.), CBS, 7.71 million.
18. “NCIS: Los Angeles,” CBS, 7.21 million.
19. “Gwen Stefani Christmas,” NBC, 7.15 million.
20. NFL Football: San Diego at Kansas City, NFL Network, 6.99 million.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More