By David Bauder, Media Writer
NEW YORK (AP) --To judge by the collective shrug that viewers greeted Fox’s performance of “A Christmas Story Live!,” the fascination with live theater on television may have run its course.
The Nielsen company said that Fox’s telecast was seen by 4.52 million viewers on Sunday night. That’s lower than any of the live plays that have been shown on broadcast television since NBC kicked off the trend in 2013 with “The Sound of Music.”
That 2013 performance was such an unexpected smash, with 18.6 million viewers, that it sent TV networks looking for other plays or musicals to adapt for the small screen. Since then, there have been adaptations of “Peter Pan,” ‘’The Wiz,” ‘’Hairspray” and “Grease.”
“A Christmas Story Live!” was crushed in the ratings by NBC’s airing of an NFL game between Dallas and Oakland, Nielsen said. But it also proved less popular than anything on CBS’ Sunday night lineup, and a rerun of the 1965 movies for “The Sound of Music” that aired on ABC.
Fox notes that the show still did better than its typical Sunday night fare. The network is moving ahead with its plans to air a version of “Rent” in 2019. This was the first time since 2013 that NBC did not show a live theater performance during the holidays, as production of “Bye Bye Birdie” starring Jennifer Lopez was delayed. NBC is also making “Jesus Christ Superstar” for next spring, and on Tuesday announced that singer John Legend will play the title role.
Last week was a big one for CBS late-night star Stephen Colbert, who recorded his best weekly ratings since his show’s debut week in 2015, Nielsen said. Friday’s show with Jodie Foster had a bigger audience than any other Colbert show on a Friday night. Colbert averaged 3.38 million viewers last week, compared to Jimmy Fallon’s 2.56 million on NBC and Jimmy Kimmel’s 2.12 million on ABC, Nielsen said.
For the third straight week since the firing of Matt Lauer and his temporary replacement by Hoda Kotb as anchor, NBC’s “Today” show won in the morning ratings. It’s the first time that “Today” has had a three-week winning streak since the Rio Olympics.
CBS won the week in primetime, averaging 7.9 million viewers. NBC had 7.8 million, ABC had 3.5 million, Fox had 3.3 million, Univision had 1.4 million, ION Television had 1.3 million, while Telemundo and the CW were tied with 1.1 million.
ESPN was the most popular cable network, averaging 2.66 million. Hallmark averaged 2.52 million, Fox News Channel had 2.43 million, MSNBC had 1.96 million and Freeform had 1.42 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 9.3 million viewers. NBC’s “Nightly News” was second with 8.9 million, and the “CBS Evening News” had 6.7 million.
Below are primetime viewership numbers compiled by Nielsen for Dec. 11-17. Listings include the week’s ranking and viewership.
1. NFL Football: Dallas at Oakland, NBC, 19.19 million.
2. “60 Minutes,” CBS, 14.42 million.
3. “The Big Bang Theory,” CBS, 13.74 million.
4. “Sunday Night NFL Pre-Kick,” NBC, 13.31 million.
5. “NCIS,” CBS, 12.58 million.
6. NFL Football: New England at Miami, ESPN, 11.85 million.
7. “Young Sheldon,” CBS, 11.64 million.
8. “Bull,” CBS, 10.87 million.
9. NFL Football: Denver at Indianapolis, NBC, 10.64 million.
10. “The Voice” (Monday), NBC, 10.45 million.
11. “Football Night in America, Part 3,” NBC, 9.82.
12. “The Voice” (Tuesday), NBC, 9.77 million.
13. “Survivor,” CBS, 8.75 million.
14. “Mom,” CBS, 8.65 million.
15. “Hawaii Five-0” (Friday, 9 p.m.), CBS, 8.48 million.
16. “NCIS: New Orleans,” CBS, 8.21 million.
17. “Hawaii Five-0” (Friday, 10 p.m.), CBS, 7.71 million.
18. “NCIS: Los Angeles,” CBS, 7.21 million.
19. “Gwen Stefani Christmas,” NBC, 7.15 million.
20. NFL Football: San Diego at Kansas City, NFL Network, 6.99 million.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More