Honda’s “Grrr,” out of Wieden+Kennedy (W+K), London, continues to crush the competition this awards season, winning the Grand Clio for TV at the Clio Festival, held this week in Miami. The animated spot promoting Honda’s VTEC engine was directed by Smith and Foulkes of Nexus Productions, London, and has already won Best of Show at the One Show, and the Grandy at the ANDY Awards. At the Clios, the spot also won a Gold Clio in the automotive category.
The “Subservient Chicken” campaign out of Crispin Porter + Bogusky (CP+B), Miami, won the Grand Clio in the Interactive competition. The Content & Contact category, which honors work that successfully integrates groundbreaking creative and media, did not yield a Grand Award, but Gold Clios were given. One honor went to Rainier Beer’s “Rainier Vision” campaign out of Cole & Weber/Red Cell, Seattle, while the other went to several iterations of Virgin Airways work out of CP+B.
Two spots were inducted into the Clio Hall of Fame. One was FOX Sports “Feet,” directed by Rocky Morton of bicoastal/international Morton Jankel Zander for Cliff Freeman and Partners, New York. A trio of spots for Nike–“Golf,” “Running” and “Tennis”–were also inducted into the Hall of Fame. Baker Smith, then of Tate & Partners, Santa Monica, now with harvest, Santa Monica, directed the spots out of Goodby, Silverstein & Partners (GS&P), San Francisco.
A trio of spots for the Canadian Film Centre’s Worldwide Short Film Festival–“Love Scene,” “Special FX,” and “Good Cop/Bad Cop”–won a campaign Gold Clio. Tim Godsall of untitled, Toronto, directed the spots via Taxi, Toronto. (Godsall is repped stateside via Biscuit Filmworks, Los Angeles.) “Good Cop/Bad Cop” and “Special FX” were each awarded a Gold Clio in the entertainment promotion category. “Love Scene,” and another spot in the package, “Establishing a Character,” also directed by Godsall, each won a Silver Clio in entertainment promotion.
A campaign Gold Clio was awarded to the Sony PlayStation 2 spots “Athletes,” “Golfers,” and “Porn Stars,” out of TBWA, London, and directed by Daniel Kleinman via now defunct Large. (The director now works via Kleinman Productions, London.) “Golfers” additionally won a Gold Clio for home entertainment.
Another Kleinman-directed spot, the NSPCC’s “Ventriloquist,” out of Saatchi & Saatchi, London, won a Gold Clio in the public service category.
The Vim Bleach spot “Prisoner,” directed by The Perlorian Brothers of Reginald Pike, Toronto, won a Gold Clio in the home products category. (The Perlorian Brothers are repped in the U.S. by Biscuit.)
In the corporate/institutional category, a Gold Clio was awarded to Bonjour Paris French School’s “Heart Attacks,” out of DDB Brasil, Sao Paulo, and directed by Luiz Gustavo Dias of Movi&Art, S—o Paulo.
A Gold Clio for public service was bestowed on “Magic,” for the Ponle Corazon/Peruvian Children’s Cancer Foundation, out of Leo Burnett del Peru S.A., Lima. A student Gold Clio was awarded to Puma’s “Grandpa,” from copywriter/art director Sakib Affridi and producer/director Arlo Rosner of the Academy of Art, San Francisco. A Sliver student Clio was awarded to Sharpie Pens’ “Kiss,” “Smile,” “Big Apple,” and “Dating,” from Sakib Affridi of the Academy of Art, San Francisco.
SILVER STARS
A trio of Red Tail Ale spots–“Art,” “Elevator,” and “Bar”–out of Colby & Partners, Santa Monica, and directed by Timothy Kendall, who is now with bicoastal HKM Productions, took a campaign Silver Clio. The American Legacy Foundation’s “Drill,” “Voice” and “Flag,” out of Arnold Worldwide, Boston, and CP+B, teamed to win a campaign Silver Clio. Christian Hoagland of Redtree Productions, Boston, directed the spots.
Another Silver Clio for campaign went to Ameriquest’s “Mini Mart” and “Parking Meter,” out of DDB, Los Angeles, and directed by Craig Gillespie of bicoastal/international Morton Jankel Zander (MJZ). An additional Silver Clio for campaign was awarded to TBS’ “Name,” “Strange Fruit,” and “Wings,” out of Publicis, New York, and directed by Jim Jenkins of bicoastal/international Hungry Man.
The adidas spots “Nadia” and “Haile” teamed to win a campaign Silver Clio. The spots, via TBWA/180, San Francisco and Amsterdam, were directed by Lance Acord of Park Pictures, New York.
The Peugeot 407 spot “Toys,” out of BETC Euro RSCG, Paris, and directed by Philippe Andre of Wanda Productions, Saint-Denis La Plaine, France, won a Silver Clio in automotive. (Andre is repped stateside via bicoastal Villains.) The Volkswagen Golf spot “Kids on Steps,” directed by Sebastian Strasser of Cobblestone Hamburg Filmproduktion, also scored a Silver Clio in the automotive category.
In the fashion apparel category, a Silver Clio was bestowed on adidas’ “Plastic Ball,” out of TBWA/Chiat/Day, San Francisco, and directed by David Frankham of bicoastal Smuggler. Also scoring Silver in the category were two Nike spots: “What If?,” directed by Ulf Johansson of Smith & Jones, Los Angeles, out of W+K, Portland, Ore.; and “Evolution,” helmed by Neill Blomkamp of Spy Films, Toronto.
An Axe spot, “Residue,” out of Bartle Bogle Hegarty, New York, and directed by Noam Murro of Biscuit Filmworks, won a Silver Clio in the toiletries/pharmaceuticals category. A Silver Clio in the beverages/non-alcoholic category went to Starbuck’s “Glen,” out Fallon, New York, also helmed by Murro. Another Silver in the category went to “Russian Family,” part of the Got Milk? campaign for the California Milk Advisory Board out of GS&P, San Francisco, and directed by Murro.
Scoring the Silver Clio for public service was the Australian Red Cross Blood Service “We Gave Blood,” directed by Ben Lawrence of Caravan Pictures, Sydney, for BMF Advertising, Sydney. Sagem’s “myX5-2,” out of Publicis Conseil, Paris, scored a Silver Clio in the electronic equipment category. “Elevator” for Durex Performa out of McCann Erickson, Milan, and directed by Dario Piana from Film Master, Milan, won a Silver Clio for toiletries and pharmaceuticals. A Silver Clio in the insurance category went to Centraal Beheer Achmea Insurance’s “Lion,” out of DDB Amsterdam, and directed by Steve Ayson, Czar, Amsterdam. MTV’s “Thanksgiving” scored a Silver Clio in Media Promotion. The spot, created in-house, was directed by David Horowitz. A Silver Clio in travel and tourism went to Virgin Atlantic Airways’ “Love Story,” out of Net#Work BBDO, Hyde Park, South Africa, and directed by Greg Grey, of Velocity Afrika, Johannesburg and Cape Town.
CRAFT & TECHNIQUE
Several Clios in the craft and technique categories were awarded. Biscuit’s Murro had several spots he helmed honored for direction. A Gold Clio in the category went to eBay’s “Belief,” out of GS&P, and to adidas’ “Carry,” out of TBWA/180, San Francisco. Additionally, a Silver Clio for directing was given to Holiday Inn’s “Noses,” out of Fallon Minneapolis and directed by Murro. An additional Silver Clio for directing was given to the Peugeot “Toys” spot directed by Philippe Andre.
A Silver Clio in direction was also given to the Independent Film Channel’s “Hollywood Mad,” out of Mad Injection, New York, and directed by Baker Smith of harvest, Santa Monica.
The Citroen C4 spot “Dance,” directed by Neill Blomkamp of Spy Films, Toronto, via Euro RSCG, London, scored Gold Clios for visual effects and animation. Blomkamp and a team of artisans at The Embassy Visual Effects, Vancouver, B.C., created animation and effects for the ad. Nike’s “Evolution,” out of W+K, Portland, and directed by Blomkamp, with effects and animation by The Embassy, scored a Gold Clio for animation and a Silver Clio for visual effects. The adidas spot “Unstoppable,” out of TBWA/180, San Francisco, and directed by Brian Beletic of bicoastal Smuggler, scored a Gold Clio for visual effects. A team of artisans from Digital Domain, Venice, Calif., created effects for the spot.
A Silver Clio for visual effects went to Hewlett-Packard’s “Picture Book,” directed by Francois Vogel of bicoastal Paranoid Projects: Tool, out of GS&P. Zoic Studios, Los Angeles, worked on the spot’s effects. A Silver Clio in visual effects was also given to adidas’ “Carry.” A team of artisans from Method Studios, Santa Monica, created the effects. Nextel’s “The Build,” out of TBWA/Chiat/Day, New York, and directed by StyleWar of bicoastal Smuggler, with effects by The Mill London, also won a Silver Clio for visual effects. Another Silver Clio in the category was awarded to Cadillac’s “Turbulence,” out of chemistri, Troy, Mich., and directed by Nic Mathieu of bicoastal Anonymous Content, with effects by A52, Los Angeles.
A Silver Clio for animation went to Mercedes-Benz Convertible’s “Sounds of Summer,” out of Springer & Jacoby, Hamburg, with animation direction by Ole Peters and Timo Schadel of Sehsucht, Hamburg. The spot also scored a Silver Clio for sound design, which was created by Wenke Kleine-Benne.
A Gold Clio for sound design went to BMW WilliamsF1 Team’s “Pole :226,” out of Jung von Matt, Hamburg. Sound design was created by artists at Bauhouse, Berlin. Another Gold Clio in the category was awarded to the aforementioned adidas spot “Unstoppable.” Ren Klyce of Mit Out Sound, Sausalito, Calif., created the spot’s track. A Silver Clio in the category was bestowed on adidas “Improvisation,” directed by Jake Scott of bicoastal RSA USA, with sound design by Marshall Grupp of Marshall Grupp Sound Design & Music, New York. The RSPCA spot “Fireworks,” directed by Siri Bunford of now defunct Large, London, out of AMV BBDO, London, scored a Silver Clio for sound design. Artists from Jungle, London, created the spot’s sound design.
A Silver Clio for editing went to Castle Lager’s “Worldwind,” directed by Kim Geldenhuys, of Egg Films, Johannesburg, out of Ogilvy & Mather, Johannesburg. (Geldenhuys is repped stateside via Bob Industries, Santa Monica.) Kobus Loots of Cut and Paste Generations, Johannesburg, cut the spot.
“Chain Reaction” for Olympus MJU Mini out of Foote, Cone & Belding, Hamburg, scored a Silver Clio for cinematography. Pascal Walder was the spot’s DP, which was directed by Ivo Wejgaard of Film Deluxe, Berlin.