Y&R New Zealand takes Media Grand Prix for Burger King’s “McWhopper”
Just a couple of weeks after scoring the Most Next Award signifying best in show at the AICP Next Awards, The New York Times' virtual reality documentary The Displaced–along with other NY Times VR fare–won the Mobile Grand Prix at the Cannes Lions International Festival of Creativity.
The Displaced tells the story of three children–from Syria, Ukraine and Sudan–who are refugees as a result of war and persecution. Vrse.works partnered with the The New York Times and Google to launch NYTVR with the VR film, which was directed by Vrse.works creator Imraan Ismail and NY Times journalist Ben Solomon.
The Displaced debuted when over a million subscribers to the Times received a special edition Google Cardboard to experience the VR documentary giving users a birds-eye view of what it’s like to have to flee a country ravaged by war. Nearly 60 million people around the world have been driven from their homes–more than any other time since World War II. Half are children.
Also helping to earn the Mobile Grand Prix was additional VR fare seen by New York Times viewers such as the GE video “Nature Is Inspiring Our Industrial Future” and Mini’s “Backwater.”
Click here for a rundown of Mobile Lions winners.
2nd Grand Prix
Y&R New Zealand won the Media Grand Prix for its integrated campaign “McWhopper” for Burger King Corporation. Burger King raised awareness for Peace Day by offering a public olive branch to its long time rival to create a burger mash-up (The Whopper and McDonald’s Big Mac) on behalf of world peace.
The Media Lions top honor’ came just two days after “McWhopper” scored the Print and Publishing Grand Prix at Cannes.
Click here for a rundown of Media Lions winners.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More