Andrew Scrivani, The New York Times’ Food Section photographer, is joining the directorial roster of The Artists Company. He has decided to take his talents to the small screen after having been approached by various advertisers for not just his image-making but also his significant online following and distribution channels, including his "making SundaySauce…" blog and substantive Instagram presence.
Scrivani has been photographing and filming for The New York Times Food Section since 2002, the NYT premier Recipe column “Good Appetite” by Melissa Clark since 2005 and is now a featured contributor for the NYT Cooking Site and App.
In addition to his continued work with NYT, speaking engagements and shooting stills and motion for various outlets, Scrivani leads off his tenure at The Artists Company with a spot for celebrity chef/Iron Chef contestant, Hong Thaimee, for her sizzling East Village Thai restaurant NGAM. Partnering with post-house Fluid, the spot was cut by John Piccolo, graded by Matthew Rosenblum with music by Butter Music & Sound and mix/sound design by David Wolfe of Mr. Bronx.
Sally Antonacchio, EP/owner of The Artists Company, said, “It’s an exciting time in our business where people are finding content creators from a variety of different venues. If you have even a passing interest in food or dining, you will have certainly seen Andrew’s work. His imagery has been influencing the visual pastiche of food shooting for over a decade. He now brings his aesthetic to advertisers who have been clambering for ‘the real deal’ when it comes to the beauty and artistry of shooting mouth watering food.”
Scrivani is available for shooting worldwide.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More