Director Jorn Haagen of Assembly Films, NY, and agency Solve, Minneapolis, teamed on this trailer for a Medifast campaign featuring three people having conversations with themselves at two different points in their weight loss journey. Rather than just focus on the physical aspects of weight loss with before and after photos, this campaign brings together the “after” person with his or her “before” counterpart to uncover the deeper, more emotional, soulful impact of what slimming down and getting healthier means to an individual.
To master the technical challenges of having a person talk to him or herself at different times, Solve tapped into director Haagen. The individuals were initially shot in Los Angeles in January 2012 and then shot at the same location in September, after eight months on the Medifast program.
“It was a painstaking effort to match the scenes and dialogue to create a believable conversation,” said Hans Hansen, Solve creative director. “We were entering uncharted territory and were fortunate to have brave clients at Medifast, willing to take a totally fresh and honest approach.”
The new campaign is grounded in the “Become Yourself” tagline, which optimistically encourages people to achieve and maintain a healthy weight, open their lives and transform into their true selves. The campaign includes :30 and :60 TV spot, this website trailer, digital content, social and print components, and will run throughout 2013.
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More