Graydon Sheppard of Soft Citizen directed this social media video which shows a would-be sales person at a department store being “helpful” to a customer, taking the pretty clothes she’s gathered and directing her to a dressing room. However, upon opening the door, the female store employee pushes the woman outside–it turns out the door leads to a backstreet and locks automatically, leaving the customer stranded–the only consolation being that she has company as two other customers are sitting on the curb.
“Change Room” is one of two online videos helmed by Sheppard for agency john st, Toronto; the campaign encourages women to “let your shopper out” when they go to Dixie Outlet Mall in Mississauga Ontario.
Nicole Camara, marketing director for Dixie Outlet Mall, said, “We have over 100 brand name outlets that offer deeply discounted prices. So this campaign is about letting women know about who we are and what we offer. But we also want to let them know that when they come visit, they’re going to be going into battle with some pretty competitive shoppers.”
Stephen Jurisic, executive creative director at john st., observed, “Shopping is a sport as any woman will tell you, and like any sport, it’s about technique, determination, and stamina. And sometimes, it’s also about a well-placed elbow.”
The videos will be promoted through social media channels and shared over the next month on the Dixie Facebook page.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More