Shelley Lewis of Suneeva directed this Arby’s Canada spot which features a real person named Paul who talks about having witnessed more than 300 UFOs during his lifetime, including one only 150-200 feet above him that he could have hit with a rock. He also recalls at a young age being abducted by preying mantis-like creatures who carried him around.
However, when asked by an off-camera interviewer if he would believe that Arby’s now has available a three cheese and bacon sandwich featuring hot turkey or roast beef, his response is a flat-out “No.”
“Paul” is one in a series of documentary-style videos featuring folks who claim to have experienced UFO sightings, ghosts or other paranormal activity.
Agency for the “Believe the Unbelievable” campaign is Blammo, Toronto.
Review: “Novocaine,” A Bloody Action-Comedy From Directors Dan Berk and Robert Olsen
Nathan Caine may not be able to feel pain, as the tagline for the new action-comedy "Novocaine" reads, but the same does not apply to audiences.
Although he doesn't scream when his leg is impaled with an arrow or when he sticks his hand in a vat of frying oil, you might. I certainly did. Out loud. In a theater. With other people. There may have been some phrases uttered entirely involuntarily too. Were other people reacting in the same way, I wonder? I couldn't hear them over my own groans. Hooray for the communal experience, I guess?
This is, in some ways, a film for people who thought John Wick wasn't stabby enough. It delights in the relentless mutilation of its hero, a regular guy (played by Jack Quaid ) with a rare condition that has rendered him immune from feeling any sort of discomfort to bodily harm. Unlike such high concept premises as "Crank," congenital insensitivity to pain analgesia (or CIPA) is actually real. But it's not exactly a superpower, Nate explains. He can still die; it just might be because he hasn't emptied his bladder in many hours. Or because he's accidentally bitten his tongue off eating a sandwich. These are real concerns of his.
His entire existence is devoted to preventing these kinds of crises, mostly through tried-and-true baby proofing techniques like using tennis balls on sharp corners. Like Kelly Ripa before a show, he only consumes "non-chewing food."
Work is stable and dull as an assistant manager at a bank. And dating is out of the question; He spends most of his free time playing online video games. Quaid, even with his two movie star parents, is somehow believable as this cautious introvert, though everything is played with a light touch and a wink. The movie, written by Lars Jacobson and... Read More