Sorrel Brae of Humble directed this web campaign in which each spot features an LGBT adult in a classroom setting, not only relating his or her life story and lessons learned but writing a synopsis of the main lesson on a chalkboard.
In “Jana,” we meet a young woman who hid the fact that she was gay. She concluded, “Hiding didn’t work for me. Hiding worked for my family.” The camera then reveals the lesson she wrote on the classroom chalkboard: “I learned to shine without permission.”
A voiceover intervenes: “What you know now can make a real difference for LGBT teens’ today. Gay it forward.”
The “Gay it forward” slogan is a mantra for The Homecoming Project initiative in which successful LGBT professionals connect with LGBT teens, inspiring and empowering youth to realize and take pride in their identities. The online spots drive traffic to liveoutloud.info, a website where more can be learned about The Homecoming Project.
In another spot, titled “Matt,” his chalk-written lesson is simply, “I learned that my happiness makes my family happy.”
Agency is Deutsch New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More