Toronto agency john st. promotes its penchant for “unignorable” ideas by turning out this tongue-firmly-in-cheek video for Buyral, a fake service that guarantees your uploaded video will become a viral hit. It used to be that attaining viral buzz took hard work and talent but with Buyral you’re guaranteed to generate mega numbers online.
John st. concocted Buyral which is a full-service, globally integrated professional clicking service. In this sales video parody, we see people in a room clicking repeatedly on videos–this scene is repeated in backrooms around the world.
Additionally an outreach program has elderly people in sr. citizen’s centers, outfitted with computers, clicking to their heart’s content. Preschoolers are also clicking in the classroom and learning in the process (1 click + 1 click = 2 clicks).
Buyral has also rigged elevator buttons, traffic light buttons and the like so that when they’re pressed, they are registering clicks toward viral stardom for select videos.
“The phone’s been ringing constantly since we started offering this service,” beamed Angus Tucker, co-creative director of john st. “We’re not only getting calls from other agencies and clients, but musicians and record labels and movie execs. Everyone’s getting in on this.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More