As the NHL lockout continues and the season is seriously delayed, fans will boycott the sport once a settlement is reached–at least that’s what a core group of fans espouses for the good of the game. This video is designed to spark a movement that if the puck doesn’t drop on ice, fans will drop the sport for an appropriate, commensurate stretch of time.
A trio of hockey fans–director Steve Chase, former pro player Christian Lalonde and Mike Devlin, creative director/executive VP of Draftfcb, New York–came up with the concept for this simple video asking fans to boycott the NHL.
What was once just an idea among friends is now gaining momentum. The grass-roots initiative called “Just Drop It” asks hockey fans to take a pledge and boycott one NHL Game for every one game the league takes away after Dec. 21. The boycott goes beyond game attendance and urges fans not to buy any NHL merchandise or watch televised games during that same span of time.
Chase independently directed and edited “Just Drop It.” He recently signed with Oil Factory for spots and branded content.
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More