Eric Anderson of LOGAN directed this piece which entailed a collaboration between Google and Audi, two clients of agency Venables, Bell & Partners, San Francisco. The video highlights the fact that Google Maps now powers the maps in Audi’s navigation systems.
A film with a dash of product demo, the video follows an Audi A4 as it makes its way through the streets of San Francisco as seen in the frozen worlds of Google Earth and Street View. The couple in the A4 make a handful of stops before heading to their final destination: their own impromptu wedding at Muir Beach. Oh, and about those pit stops: you can’t have a wedding without something old, something new, something borrowed, and something blue.
Setting the story within the worlds of Google Earth and Street View wasn’t just a technique. Audi’s Google Maps-powered navigation system uses Google Earth, Street View, and Local Search to create an immersive and intelligent driving experience. And as the video shows, navigation isn’t just about getting from point A to point B. It’s about creating the perfect journey.
“Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release
For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.
“There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.
He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.
“It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”
Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.
The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.
Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More