Wendy’s and The Dave Thomas Foundation for Adoption Canada, have teamed up to promote adoption awareness and bring to light the 30,000 children in Canada’s foster care system waiting to find loving, adoptive families.
The non-profit charity created by Wendy’s late founder Dave Thomas, who was adopted, launched the website thisisthestoryofi.com and accompanying campaign video, which was produced by The Ebeling Group. Formatted as a two-minute animated music video with original music, “The Story of I'” follows the journey of “I” – a lonely orphaned child who wishes for love and finally finds it when he is adopted by new parents “F” and “M.” Together, along with an “A,” “L” and “Y” – they become a complete family unit.
The Ebeling Group enlisted Brazilian director Cadux to craft a memorable piece addressing the issue that can feel overwhelming and unsolvable. Taking inspiration from an original song, Cadux harnessed animation to illustrate the feelings and experiences of foster children awaiting adoption and the joy of finally finding a permanent home where they can thrive and grow. Cadux was particularly focused on one powerful moment in the narrative, “I knew we had something special when ‘i’ first meets his future parents. I wanted to make it feel like among all the people in the world you will find that special one.”
The collaborative campaign shines a spotlight on the mission of The Dave Thomas Foundation in a dynamic and sincere way; a meaningful step toward inspiring Canadians to consider the life-changing possibility of giving these parentless children the chance to spell out f-a-m-i-l-y.
Agency was MacLaren McCann, Canada.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More