Wendy’s and The Dave Thomas Foundation for Adoption Canada, have teamed up to promote adoption awareness and bring to light the 30,000 children in Canada’s foster care system waiting to find loving, adoptive families.
The non-profit charity created by Wendy’s late founder Dave Thomas, who was adopted, launched the website thisisthestoryofi.com and accompanying campaign video, which was produced by The Ebeling Group. Formatted as a two-minute animated music video with original music, “The Story of I'” follows the journey of “I” – a lonely orphaned child who wishes for love and finally finds it when he is adopted by new parents “F” and “M.” Together, along with an “A,” “L” and “Y” – they become a complete family unit.
The Ebeling Group enlisted Brazilian director Cadux to craft a memorable piece addressing the issue that can feel overwhelming and unsolvable. Taking inspiration from an original song, Cadux harnessed animation to illustrate the feelings and experiences of foster children awaiting adoption and the joy of finally finding a permanent home where they can thrive and grow. Cadux was particularly focused on one powerful moment in the narrative, “I knew we had something special when ‘i’ first meets his future parents. I wanted to make it feel like among all the people in the world you will find that special one.”
The collaborative campaign shines a spotlight on the mission of The Dave Thomas Foundation in a dynamic and sincere way; a meaningful step toward inspiring Canadians to consider the life-changing possibility of giving these parentless children the chance to spell out f-a-m-i-l-y.
Agency was MacLaren McCann, Canada.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More