Broadband Advertisements, a video ad network that launched early this month, will buck tradition by inserting advertising during Internet programming instead of prior to it with pre-rolls.
“I feel there is no one pursuing the long form video ad model on the net, and we’re trying to fulfill that,” said Marshall Eubanks, CEO of www.Americafree.tv, the streaming broadcast site that plays TV programs and full length movies. Eubanks co-founded Broadband Advertisements with Mike Smith and Americafree.tv will be the first client. Broadband Advertisements will sell ads that will be inserted into Americafree.tv content in the same way that ads are inserted into TV shows, Eubanks said.
He said the advertising will work because “there is a long standing tradition of people watching video on TV and that model isn’t going away.” He distinguishes it from the YouTube model, where video content can be searched, but not watched in a program format. “People want channels they can go to and turn them on and watch them. They like the surprise factor.”
Smith, a former executive at Euro RSCG, said the company will specializing in selling inventory on movie and entertainment sites. “We’ll focus on sites that offer longer form streams and entertainment for people who are moving from TV to Internet TV,” he said.
He said sites in the cooking and travel sectors have also been lined up as clients, including www.Funwithfilo.com, a Greek cooking site.
The company will sell video ads to “mid to large size companies that prefer to have a direct placement instead of going through the engines that exist for direct to content advertising,” Smith said. “And we’ll represent content providers that don’t have an ad department.”
The company will work with ad agencies to sell inventory on the sites it represents.
Broadband Advertisements will share revenue with content owners on a traditional commission basis, Smith said.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More