Burst Media’s Online Insights study, released today, charts the growth in broadband video viewing and the awareness of broadband video advertising.
The study, based on a survey of 2,600 online respondents, found that 69.5 percent of the respondents view video content on the Web. Men are more likely to view video content than women, 76 percent to 60.2 percent. Respondents 35-44 years old and 45-54 years old were as likely to view videos as 18-24 year-olds.
The study also found that 63 percent view videos at least once a week and 72.9 percent do it at home.
The most popular video content is news clips, followed by movie trailers, comedy, music and TV shows.
The important advertising information contained in the study is that 56 percent of viewers recall seeing ads in the content they view and 52.7 percent say they continue watching video content once they see an ad, while 40.4 percent say they stop watching. The other key point is that 25.7 percent of the respondents who recall seeing ads in the video content say they pay more attention to the ads than to standard creative units on the page. But 77 percent of the respondents said ads in online video are intrusive and 62.2 percent said they disrupt their video viewing experience.
Burst Media is an online ad network based in Boston.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More