Peking–the duo of Nat Livingston Johnson and Gregory Mitnick, who are with Station Film–directed three shorts, including The Impossible Family Portrait, in this Skype campaign out of agency Pereira & O’Dell.
The Impossible Family Portrait tells the story of Denis who is separated from his family in Uganda. He came to the U.S. with $5 in his pocket and has started a new life but it’s hard to be away from his loved ones so many miles away–most notably from his young son.
Everyone, says Denis, has a story of how the war in Uganda affected them. His story too is one of separation from those dear to him.
Helping to narrow the geographic distance between him and his family in Uganda is Skype. He relates that he sees their faces and they see mine, that there’s laughter and we feel closer. The chance to see his son’s face and tell him I love him “is very important.” Denis notes that “when I get back home someday, if I do, I won’t be a stranger [to my son].”
For this story and the others in this series, Singaporean photographer and visual artist John Clang captures portraits where everyone is able to pose next to one another. All of Denis’ family in Uganda is captured in an image projected onto a wall–Denis stands next to that projection and Clang creates a uniquely special family portrait that joins loved ones in the real and digital world.
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More