Hubert Davis of Untitled Films, Toronto, directed this short documentary centered on a mom who after the Newtown, CT shootings–which claimed the lives of 20 elementary school children–joined Moms Demand Action, an organization for common sense gun control legislation.
She becomes involved in a campaign which points out that assault rifles–like the AR-15 fired at Newtown–are not banned in the U.S. but Kinder Surprise Eggs, chocolate eggs with a toy inside (the toy deemed to be a choking hazard), are. Moms Demand Action went to The White House on Easter Sunday to hand out Kinder Eggs and raise awareness of the pressing need for gun control, citing such facts as gun violence claiming the lives of eight children every day.
The Other Easter Egg Hunt chronicles this day and is part of an ongoing campaign by Grey Canada for Moms Demand Action.
Among the legislative initiatives advocated by Moms Demand action are universal background checks for all gun sales and making gun trafficking a federal crime with more serious punishment.
DGA Spot Nominees: Lance Acord, Kim Gehrig, Tim Heidecker & Eric Wareheim, Andreas Nilsson, Ivan Zacharias
This year’s field of nominees for the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials consists of a filmmaker who’s won the honor each of the last two years, another past winner, a five-time nominee, a helmer who’s just picked up his second career nod, and a duo garnering their very first Guild nomination. The latter is the directorial team of Tim Heidecker & Eric Wareheim of production house PRETTYBIRD. The director now going for her third consecutive DGA Award win is Kim Gehrig of Somesuch. The other past winner is Andreas Nilsson of Biscuit Filmworks. Nilsson won the honor in 2016 and now has three career nominations. Lance Acord of Park Pictures just earned his fifth career DGA Award nomination in the commercials category--his four prior nods coming in 2004, 2012, 2013 and 2017. And scoring his second career DGA nod is Ivan Zacharias of SMUGGLER who was previously nominated in 2023. The work Gehrig earned her third straight nomination on the strength of three entries: SiriusXM’s “A Life in Sound” for agency Uncommon; Nike’s “Am I A Bad Person?” for Wieden+Kennedy, and the Apple client-direct spot titled “Find Your Friends.” Nilsson’s latest nomination came for Hennessy’s “Board Game” out of Wieden+Kennedy London; Andrex’s “First Office Poo” for FCB London; the client-direct Apple spot “One More”; and Virgin Media’s “Whizzer” for VCCP London. Acord’s fifth career nod is for Volkswagen’s “An American Love Story” out of agency Johannes Leonardo. Zacharias’ second career nomination is for Apple’s “Flock” out of TBWAMedia Arts Lab. And the duo of Tim Heidecker and Eric Wareheim nabbed their first... Read More