By SANTA MONICA
Editor Karen Knowles Zuniga, formerly of her own kk.e. boutique, has come aboard Rival Editorial, a shop launched in late 2005 by executive producer Bill Fortney with editors Adrienne Gits and Steve MacCorkle.
At the start of her career, Zuniga spent five years as a producer at TBWA Chiat/Day, Los Angeles. She later made the transition to editor, joining King Cut in Venice, Calif., where she enjoyed a seven-year tenure. Then in ’03, she launched kk.e. There she collaborated closely with TBWA/Chiat/Day and Digital Domain, Venice, on “Blender,” a live-action/CG spot that launched the Sony PSP (portable PlayStation). Among her many other ad credits, she also cut the H&R Block “Willie Nelson” Super Bowl spot directed by Bryan Buckley of bicoastal/international Hungry Man.
“While I enjoyed heading my own company, I ultimately missed working with other editors,” says Knowles Zuniga. “At Rival, I have already found a truly collaborative and rare environment. Steve, Adrienne and I all enjoy sharing ideas and give each other support and inspiration.”
At Rival, Zuniga cut two of the four American Inventor contestant product commercials which became an integral part of the ABC primetime series grand finale shows this season. Those four spots were produced by Plum Productions, Santa Monica–with two directed by Jason Moore, the other two by Eric Heimbold.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More