Editor Karen Knowles Zuniga, formerly of her own kk.e. boutique, has come aboard Rival Editorial, a shop launched in late 2005 by executive producer Bill Fortney with editors Adrienne Gits and Steve MacCorkle.
At the start of her career, Zuniga spent five years as a producer at TBWA Chiat/Day, Los Angeles. She later made the transition to editor, joining King Cut in Venice, Calif., where she enjoyed a seven-year tenure. Then in ’03, she launched kk.e. There she collaborated closely with TBWA/Chiat/Day and Digital Domain, Venice, on “Blender,” a live-action/CG spot that launched the Sony PSP (portable PlayStation). Among her many other ad credits, she also cut the H&R Block “Willie Nelson” Super Bowl spot directed by Bryan Buckley of bicoastal/international Hungry Man.
“While I enjoyed heading my own company, I ultimately missed working with other editors,” says Knowles Zuniga. “At Rival, I have already found a truly collaborative and rare environment. Steve, Adrienne and I all enjoy sharing ideas and give each other support and inspiration.”
At Rival, Zuniga cut two of the four American Inventor contestant product commercials which became an integral part of the ABC primetime series grand finale shows this season. Those four spots were produced by Plum Productions, Santa Monica–with two directed by Jason Moore, the other two by Eric Heimbold.
By SANTA MONICA
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More