Part of a campaign from VCU Brandcenter, this tongue-in-cheek web promo introduces us to a technology necessitated by the fact that the human mind can no longer create at a high enough level. The remedy: a technological upgrade for the incubator of great ideas, the bathroom shower.
A contraption from Euree Corp–a Thinkspray dispenser replete with wires and a temperature gauge to ensure that the spray is delivered at an optimum 114 degrees–goes right into the shower, meshing the Thinkspray with water which cascades down upon the human brain, stimulating it to come up with creative solutions and the next wave of branding/marketing/advertising/entertainment. Unfortunately the high temperature only serves to set the user’s head on fire.
A voiceover affirms that with this product, the work of the future “is just a shower away.”
A dose of reality comes in the form of an on-screen message which reads. “Innovation has no formula,” then segueing to an invite to enter the 2013 Next Awards, an awards competition that is a platform for thought leadership and analysis by those pushing boundaries and raising the bar on marketing content outside the traditional context. Like work honored in the AICP Show, all Next winners are made a part of the Department of Film at MoMA.
Michael Schrom of Schrom & Company served as director/cameraman.
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More