Part of a campaign from VCU Brandcenter, this tongue-in-cheek web promo introduces us to a technology necessitated by the fact that the human mind can no longer create at a high enough level. The remedy: a technological upgrade for the incubator of great ideas, the bathroom shower.
A contraption from Euree Corp–a Thinkspray dispenser replete with wires and a temperature gauge to ensure that the spray is delivered at an optimum 114 degrees–goes right into the shower, meshing the Thinkspray with water which cascades down upon the human brain, stimulating it to come up with creative solutions and the next wave of branding/marketing/advertising/entertainment. Unfortunately the high temperature only serves to set the user’s head on fire.
A voiceover affirms that with this product, the work of the future “is just a shower away.”
A dose of reality comes in the form of an on-screen message which reads. “Innovation has no formula,” then segueing to an invite to enter the 2013 Next Awards, an awards competition that is a platform for thought leadership and analysis by those pushing boundaries and raising the bar on marketing content outside the traditional context. Like work honored in the AICP Show, all Next winners are made a part of the Department of Film at MoMA.
Michael Schrom of Schrom & Company served as director/cameraman.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More