Ceri Payne, part of the creative team at The Discovery Channel in the U.K., directed this promo for the new show Fifth Gear featuring the slowed-down reaction shots of people inside and beneath a car jumping from a ramp and going airborn. The :30 is marked by a sense of both awe and fun.
Payne worked closely with The Studio at Smoke and Mirrors, London, to develop the spot. The original idea was to have the 5th Gear team do a surreal car jump in an Audi R8 in a hyper-real contemporary warehouse setting. The car would then travel towards a huge concrete discovery D suspended within this space. But due to time constraints with delivery and shooting schedules, the decision was made to shoot the Fifth Gear team in an Audi R8 on a green screen stage as reference (and for the interior shots of the car). Everything else was created in CG.
The Smoke & Mirrors team initially pre-vised the jump to get the idea of camera heights and angles. The warehouse, car and other elements were all created using Maxon’s Cinema 4D with some texturing created using elements of Bodypaint 3D and the Adobe creative suite. The angles and camera moves were matched to the footage to allow the windows with the talent to be replaced within the 3D scene and then this was composited using Nuke replacing the green screen with the renders from Cinema 4D. The finished piece was then graded using Da Vinci Resolve.
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More