Aleysa Young of Untitled Films, Toronto, directed this online spot in which an overly sleepy mohel is about to perform a circumcision, not exactly inspiring confidence on the part of the baby’s family. This slice of unnerving life ends with an appeal from 23 Degrees: “Please don’t forget your coffee.”
Ad agency is Red Urban, Toronto.
“Mohel” is part of an online campaign consisting of three spots, all of which center on coffee-deprived individuals. In one commercial, exhaustion prevents a doctor from delivering bad news in a sensitive manner. In the other ad, a bomb squad lets the clock run out as their yawns become contagious.
“Coffee is a really cluttered category, which makes it especially important to create standout work.” said Christina Yu, creative director at Red Urban. “The roastery world takes itself fairly seriously, so we saw an opportunity to flip that and create something a little more irreverent than we’re used to seeing in this category.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More