James Frost of Honey Badger directed this music clip which takes us from a live-action setting to an animated world reached by jumping down a rabbit hole. Our protagonists–members of the band My Morning Jacket, including frontman Jim James–become animation characters themselves as they take a trip through a lair with assorted twists and turns.
At one point the band is flying through a planet full of robo-eyes, landing among satellites that have crashed on a desert landscape with rigs that pump oil through mechanized, Egyptian pyramids. And if that wasn’t trippy enough, an animated Zach Galifianakis makes a cameo as an evil wizard, whose cape and hat are somehow made more menacing over his pullover sweater and cargo pants.
Frost worked with animation director Michael Gillette, also of Honey Badger, who sketched the environments, which the team variously dubbed “Babylon,” “Eye Land” and “Consumer Land.”
Frost and editor Nicholas Wayman Harris of Union Editorial pieced the images together in a loose narrative and then executed rough moves on the stills, which allowed Gillette the freedom to sketch more scenes and transitions as the story was firmed up. Grant Kolton of Honey Badger animated the project over a three-month period.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More