The 53rd annual Cannes International Advertising Festival, slated for June 18-24, has seen its entries increase 12.5 percent as compared to last year. Fueling this growth have been a high level of submitted work in new media as reflected in the Cyber Lion and Titanium categories which went up a whopping nearly 32 and 52 percent, respectively.
Indeed grappling with new ways and varied outlets to break through creatively to audiences is the lynchpin of the Titanium Lions competition. Titanium jury president David Lubars of BBDO North America related, “The Titanium is for creative people who’ve thought of something so unique and pure, it cannot be labeled in a conventional way. It recognizes and rewards the brave thinkers who are reconsidering the way forward, who are breaking the rules–even rules set down by famous award shows.”
There were 2,502 Cyber Lion entries, 605 more than in ’05. Titanium entries went from 133 in ’05 to 202 this year.
Meanwhile the Cannes film competition held its own, with a slight decrease in entries of about three percent. Still there were 4,860 film entries this time around, signaling that broadcast/cinema outlets remain viable. David Droga, creative chairman of Drogafive, is the president of both the film and press juries.
Handicapping the Lions derby is an annual ritual, with assorted spots on preview lists, such as work for Honda out of Wieden+Kennedy, London (“Impossible Dream,” “Choir), Carlton Draught from George Patterson Y&R, Sydney (“Big Ad”), adidas from TBWA/Chiat/Day, San Francisco (“Hello Tomorrow”), Xbox 360 via McCann Erickson, San Francisco, and 72 and Sunny, El Segundo, Calif. (“Jump Rope,” “Water Balloons”), Sony Bravia out of Fallon, London (“Balls”), Hummer from Modernista!, Boston (“Monster,” “Three Bears,” “Giants”), and Guinness via Abbott Mead Vickers BBDO, London (“noitulovE”).
Beyond the awards, several sessions of interest are on the Cannes calendar, including: a discussion about brands building relationships with prospective consumers in the gaming sector. Featured speakers will be from Reza Ghaem-Maghami, director of Proximity, Paris, and Simon Bond, head of international clients (Asia), from Proximity, Singapore. Also on tap are: a presentation by the Screen Advertising World Association on 3D digital cinema; a digital media discussion with panelists such as Nick Brien, president/CEO of Universal McCann, New York, and Alastair Duncan, CEO of MRM Worldwide, London; an exploration of Web opportunities by Farah Golant, chief exec of Abbott Mead Vickers BBDO, London, and Leslie Dance, VP, global marketing, Motorola, among others; a Heads of Production session moderated by Tim Mellors, chief creative officer, Grey, New York, with such panelists as Wiliam Gelner, creative director, BBH, New York, and David Rolfe, head of branded production, DDB Chicago; Saatchi & Saatchi’s New Directors Showcase presentation; and a new agency business model discussion featuring Bob Greenberg, chairman/CEO/chief creative officer, R/GA, New York and London.
By The SHOOT Staff
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More