Dante Ariola of MJZ directed this interactive spot which introduces us to an unconventional game of chess in which a male player who’s mountain climbing is informed via his cell phone that it’s his move–and he has to make it by sundown. He finishes his climb and jumps into his Land Rover and we go along for the ride through tough terrain and other obstacles until he reaches his destination, a mansion with chess board in full view.
Viewers can sync their smartphone to the film with the mobile device acting as a remote control.
Once he makes his chess move, a call goes out to his female competitor who has until sunrise to make her counter move.
Stinkdigital was digital production company. Agencies are Y&R NYC/Wunderman.
Category:The Best Work You May Never See
Review: Writer-Director Mark Anthony Green’s “Opus”
In the new horror movie "Opus," we are introduced to Alfred Moretti, the biggest pop star of the '90s, with 38 No. 1 hits and albums as big as "Thriller," "Hotel California" and "Nebraska." If the name Alfred Moretti sounds more like a personal injury attorney from New Jersey, that's the first sign "Opus" is going to stumble.
John Malkovich leans into his regular off-kilter creepy to play the unlikely pop star at the center of this serious misfire by the A24 studio, a movie that also manages to pull "The Bear" star Ayo Edebiri back to earth. How both could be totally miscast will haunt your dreams.
Writer-director Mark Anthony Green has created a pretty good premise: A massive pop star who went quiet for the better part of three decades reemerges with a new album — his 18th studio LP, called "Caesar's Request" — and invites a select six people to come to his remote Western compound for an album listening weekend. It's like a golden ticket.
Edebiri's Ariel is a one of those invited. She's 27, a writer for a hip music magazine who has been treading water for three years. She's ambitious but has no edge. "Your problem is you're middle," she's told. Unfortunately, her magazine boss is also invited, which means she's just a note-taker. Edebiri's self-conscious, understated humor is wasted here.
It takes Ariel and the rest of the guests — an influencer, a paparazzo, a former journalist-nemesis and a TV personality played by Juliette Lewis, once again cast as the frisky sexpot — way too much time to realize that Moretti has created a cult in the desert. And they're murderous. This is Cameron Crowe's "Almost Famous" crossed with Mark Mylod's "The Menu."
It's always a mistake to get too close a look at the monster in a horror... Read More
MySHOOT Profiles
Add A Comment