In order to get street skaters to wear helmets, DDB Brasil created an initiative designed to appeal to their sense of style. Current research finds that only about 1 in 10 lovers of the sport on average use safety equipment. That’s because, for them, there’s nothing better than feeling the adrenaline, the freedom and the wind in their hair.
So Tribo Skate Magazine and DDB Brasil teamed to devise special helmets with hair and different hairdos attached. Gaining exposure for the new stylish, hair-bearing helmets were skaters who wore them while in action in the biggest parks of Sao Paulo and surrounding cities. The best pictures of these special-capped skaters will be featured in the magazine. The campaign tagline: “Real freedom is to ride with safety.”
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More