FUJIFILM North America Corporation has announced the development of the FUJINON Premista 19-45mm T2.9 lightweight wide cinema zoom lens (“Premista 19-45mm”) for large format sensor cameras, as well as preview the SK35-700mm telephoto PL mount box lens. In addition to these items, an MK lens mount developed by Duclos Lenses for the highly anticipated RED Komodo cinema camera was introduced during a virtual press conference.
The short, lightweight wide-angle Premista 19-45mm T2.9 expands the Premista family of zooms to three lenses. Joining the 28-100mm T2.9 and the 80-250mm T2.9-3.5, the Premista 19-45mm produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range. The lens shows very little distortion throughout the entire zoom range, lightening the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.
“The response we’ve seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film and high-end TV productions,” said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. “Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and ‘look’ of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses.”
The Premista 19-45mm is scheduled for release in early 2021.
SK35-700mm Telephoto PL Mount Box Lens
Fujifilm developed the FUJINON SK35-700mm PL Mount Telephoto Box Lens (SK35-700) for 8K television applications, but the company will now be doing extensive market research, exploring the possibility of repurposing the lens in response to the emerging needs of the multi-camera cinema style production market. The lens features a 20x high magnification zoom, covering a focal range of 35mm-700mm at F2.8 (35-315mm) and F4.8 (at 700mm). The SK35-700 also features a 1.4x extender, which brings the range to 49mm-980mm on S35 cameras while also offering significant coverage on many large format cameras. It is 28” long and weighs 69 lbs.
The SK35-700 is currently the only telephoto PL mount box lens on the market. Its design provides for unparalleled cinematic imaging in various multi-cam productions.
“We believe the SK35-700 will deliver on the growing desire of more producers to create a cinematic look,” said Fletcher. “The lens range creates the ability to shoot in immersive environments without obstructing views or otherwise interrupting the viewers’ experience.”
Duclos Lenses MK-R Mount
Duclos Lenses has developed the MK-R Lens Mount, an RF Mount Conversion that makes the FUJINON MK 18-55mm and 50-135mm zoom lenses compatible with a variety of RF mount camera bodies—most notably, the Super 35 format KOMODO 6K camera from RED. Paired together, the setup is extremely small, lightweight, and relatively affordable.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More