Coca-Cola has launched Roll Out Happiness, the latest global installment in the brand’s ‘Where Will Happiness Strike Next?’ series. Striving to make our cities and lives a little less gray, the film shows what happened when Coca-Coca rolled out a lush, green park and opened happiness in an unexpected location.
The dullness of gray is an all too present fixture for those of us who live in concrete heavy urban cities. To bring people together and help them cast aside their worries to enjoy the moment, Coca-Cola made one spot a little less gray by transforming a drab city square with a pop-up park.
Created with ad agency Wieden+Kennedy Amsterdam, the Roll Out Happiness film depicts the grass being physically rolled out by Coca-Cola’s customized grass-laying vehicle, with surprised passersby looking on as the park takes shape. Bringing people from all walks of life together (and even their dogs) are trees brimming with fun equipment to play with and two special vending machines. With nothing but the instructions to “Take Off Your Shoes To Open Happiness” – the vending machines rewarded those who did with not only the feeling of fresh grass underfoot, but a refreshing bottle of Coca-Cola.
Christy Amador, Coca-Cola global digital brand strategist, said, “This is one of my favorite “Where Will Happiness Strike Next?” executions. The concept is so simple, yet uplifting. It perfectly demonstrates our strategy – and you can’t help but smile as you watch it!”
The film is available to view now on Coca-Cola’s YouTube channel: www.cokeurl.com/rollouthappiness
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More