4th Annual New Directors Showcase
On May 25, SHOOT unveiled its fourth annual New Directors Showcase reel. The 25 helmers–including three two-person teams–selected for the Showcase come from diverse backgrounds. However, the bond they share is great style, vision and commitment–whether it be reflected in comedy, visuals or storytelling. Helping fashion the Showcase lineup were entries from SHOOT‘s ongoing “The Best Work You May Never See” gallery, assorted submissions, and feedback from agency creatives and producers. Here’s a look at this year’s field:
Lena Beug
Reginald Pike
Reginaldo
AIDS Vancouver’s “Admiral Winky”
Hockey Canada’s “Dirty Shirt”
How did you get into directing?
I worked at MTV in New York in the on-air design department. I realized fairly quickly that I was much more interested in shooting live action than in graphic design. After that I pitched all my projects as shoots instead of animation.
Why do you want to direct commercials?
I get to recreate the world the way I see it. I get to decide who the people are, what they are wearing, where they live and what their houses look like; it’s really fun.
What is your most recent spot project?
I just finished a campaign for BBC TV licensing in London.
Do you have plans to work in other areas–e.g. shorts, films, features or TV? Have you ever done any of that in the past?
Yes, a short film is the first step for me and I had an idea today. I made a few Karaoke videos in the past.
What do you think is the best part about being a director?
Getting to make very short films as a job.
What’s the worst part?
Getting very involved in the treatment and the story until the whole thing works perfectly in your head, and then not getting the job.
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More