On May 25, SHOOT unveiled its fourth annual New Directors Showcase reel. The 25 helmers–including three two-person teams–selected for the Showcase come from diverse backgrounds. However, the bond they share is great style, vision and commitment–whether it be reflected in comedy, visuals or storytelling. Helping fashion the Showcase lineup were entries from SHOOT‘s ongoing “The Best Work You May Never See” gallery, assorted submissions, and feedback from agency creatives and producers. Here’s a look at this year’s field:
Lena Beug
Reginald Pike
Reginaldo
AIDS Vancouver’s “Admiral Winky”
Hockey Canada’s “Dirty Shirt”
How did you get into directing?
I worked at MTV in New York in the on-air design department. I realized fairly quickly that I was much more interested in shooting live action than in graphic design. After that I pitched all my projects as shoots instead of animation.
Why do you want to direct commercials?
I get to recreate the world the way I see it. I get to decide who the people are, what they are wearing, where they live and what their houses look like; it’s really fun.
What is your most recent spot project?
I just finished a campaign for BBC TV licensing in London.
Do you have plans to work in other areas–e.g. shorts, films, features or TV? Have you ever done any of that in the past?
Yes, a short film is the first step for me and I had an idea today. I made a few Karaoke videos in the past.
What do you think is the best part about being a director?
Getting to make very short films as a job.
What’s the worst part?
Getting very involved in the treatment and the story until the whole thing works perfectly in your head, and then not getting the job.
