4th Annual New Directors Showcase
On May 25, SHOOT unveiled its fourth annual New Directors Showcase reel. The 25 helmers–including three two-person teams–selected for the Showcase come from diverse backgrounds. However, the bond they share is great style, vision and commitment–whether it be reflected in comedy, visuals or storytelling. Helping fashion the Showcase lineup were entries from SHOOT‘s ongoing “The Best Work You May Never See” gallery, assorted submissions, and feedback from agency creatives and producers. Here’s a look at this year’s field:
Andreas Hasle
Roses Are Blue
MSF’s “Human Ball” (produced by Caviar, Belgium)
How did you get into directing?
I knew from an early age it was something I wanted to do. Small projects as a teenager, and then on to film school in the U.K. I started in advertising as a producer though and moved from that to directing.
Why do you want to direct commercials?
Having been on the production side, there is a “must-try-myself” thing about it, but generally I think commercials are a brilliant learning ground because they are so focused. Another advantage is that someone with short attention span like me can handle them really well.
What is your most recent spot project?
I am working on a very quirky campaign for the football World Cup.
Do you have plans to work in other areas–e.g., shorts, films, features or TV? Have you ever done any of that in the past?
I am not picky regarding my medium. As long as the idea is good, I will do anything. I am writing on two very different things for TV right now and there is a feature script lying on my desk begging to be read. With the changes in technology these days I think you have to be able to adapt to a certain extent. I did short films and documentaries in film school and my first jobs were in TV in the UK, so I have tried out a few things already.
What do you think is the best part about being a director?
For me, clearly the fact that the pressure is on me. If the end result is great, I can take a lot of credit. And if it fails, I don’t have to blame anyone else. Of course a very large part of the job is to work well with your team, creatives, client, producers etc., and to get the best out of them as well as yourself. I don’t think I would work very well as a “dictator-director,” although I would quite like to….
What’s the worst part?
Probably the waiting for projects to be confirmed?
AICP Awards Tour To Conclude With Stops In Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and postproduction companies.
The AICP Awards will be in Dallas on Thursday, November 14, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21, at The Old Post Office. Tickets are available now for both events here.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30.
Appearing in Dallas will be Abe Garcia, chief creative officer, Dieste; Julia Melle, director of brand and content, Southwest Airlines; and Isaac Pagán Muñoz, VP, executive creative director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6 pm with a happy hour, followed by the presentation and screening at 7 pm. A reception caps the event, starting at 8 pm and concluding at 11:30 pm.
The panel there will feature 2024 AICP Awards curators and winners from the marketer, agency, production and postproduction sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights into what makes a project stand out, as well as industry trends and insights.
Panelists include Brian Billow, director, O Positive, AICP Show curator and... Read More