Michael Downing
Loyola Marymount University “Static Cling”
Agency: Ignited Minds, Marina del Rey, Calif.
Production: harvest
DP: John Zilles
Editorial: Chrome, Santa Monica
Editor: Adam Parker
Bud Light “Sky Diver”
Agency: DDB Chicago
Production: harvest, Santa Monica
DP: John Schwartzman
Editorial: The Whitehouse, London, New York, Chicago, and Santa Monica
Editor: Grant Gustafson
Affiliation: harvest, Santa Monica
How did you get into directing? As a child I use to make up elaborate games with my friends and assign each one of them a role. I would determine the direction of the game and how each character developed. I guess I was a bossy little kid. That led right to AFI.
Why do you want to direct commercials? I love smart ideas and being challenged to tell these stories in a skillful way. It’s a great medium and I love the opportunity to strive towards communicating in smart ways.
What’s your most recent spot project? SBC out of GSDM, Austin, Texas; Ace Hardware, out of Goodby, Silverstein & Partners; Compass Bank out of Crispin Porter + Bogusky.
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I have a feature in development now. Fine, my AFI thesis short, won a student Academy Award.
What do you think is the best part about being a director? Creating those “magic moments” on set and seeing it all come together.
What’s the worst part? Not creating “magic moments” and having your spot get away from you in the edit.
Who is (are) your mentor(s)? Joe Pytka