Paul Santana
American Lung Association “Odds” (spec spot)
Production: Subliminal Pictures, Burbank, Calif.
DP: Greg Daniels
Editor: Tod Modisett
Affiliation: Currently seeking representation.
How did you get into directing? Made a lot of contacts, taught myself visual effects, pulled a lot of favors, spent every dime I had, shot some spots, and called myself a director.
Why do you want to direct commercials? I would say for the chicks, but I think my wife might read this.
What’s your most recent spot project? American Lung Association PSA “Odds.”
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I’m going to make a movie; right now I’m in pre-pre-pro.
What do you think is the best part about being a director? The day rate, and the food.
What’s the worst part? Writing treatments, and getting someone to %$#@ing sign you!
Who is (are) your mentor(s)? Mom and Dad
Not counting your own work, what’s your favorite recent ad? Why? Adidas “Unstoppable” by Brian Beletic [of bicoastal Smuggler]. Wish I had come up with it. Not so recent–Nike’s “Before” [directed] by Lance Acord [of Park Pictures, New York]. Simple, yet so effective. Even less recent–Ford “Fight Club,” directed by Robert Logevall [of Anonymous]. Beautiful.