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    New Directors Showcase

    By SHOOT StaffUpdated:No Comments1265 Views
    Sara Marandi

    Sara Marandi

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    Sara Marandi

    The Stepford Wives Teaser

    Agency & Production: Imaginary Forces, bicoastal

    DP: Harris Savides

    Editorial: Giaronomo, New York

    Editor: Adam Agard

    Affiliation: @radical.media bicoastal/international

    How did you get into directing?

    Working in motion graphics, I was afforded the chance to direct some of the live-action in my design projects. This helped me segue into pure live-action.

    Why do you want to direct commercials?

    Design is a pure form of visual communication but it also puts you in a box. I wanted to expand the way a story is delivered – adding depth and emotion. It’s liberating that commercials free you to develop a concept and tell a story. And yet there’s still a discipline to doing it in a concentrated timeframe.

    What’s your most recent spot project? Volkswagen in Germany.

    Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I’d like to have a lot of creative junctures in my life. I think in order to stay interesting as an artist in the future I’d like to develop a short film.

    What do you think is the best part about being a director? Being in charge.

    What’s the worst part? Being in charge.

    Who is (are) your mentor(s)? In the world of design, I worked on teasers and trailers with Peter Frankfurt who introduced me to the storytelling, pacing and meshing design with live-action.

    Not counting your own work, what’s your favorite recent ad? Why? David Fincher’s “Speed Chain.” One thing I really appreciate is the combined masculinity and femininity to the spot. Taking a simple concept so far and treating it with such elegance. As a kid, my parents wouldn’t let my buy a lot of popular music so I watched MTV. I would find myself captivated by David’s videos, even before I could articulate what it was that drew me in.

     

     

     

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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