Henry Littlechild
Ford “Bird”
Agency: Ogilvy & Mather, London
Production: The Viral Factory, London
DP. Dewould Amkura
Editorial: Baraka Post Production, London
Discovery Channel “Parrot”
Agency: in-house
Production: The Viral Factory, London
DP David Matches
Editorial: Baraka Post Production, London
Editor: Tom Hemmings
Affiliation: Outsider, London and Santa Monica; The Viral Factory, London:
How did you get into directing? Art College, Leagas Delaney, London, TV Department where I started to shoot things in house. The Viral Factory
Why do you want to direct commercials? I like ads. Even when I was at college, I made ten-second films rather than ten minute ones.
What’s your most recent spot project? Ford Viral and Madasafish.com viral with Harry Enfield.
Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? Everyone else seems to say they would, but for now I’m just enjoying directing ads and virals.
What do you think is the best part about being a director? Best bit: Car taking you to work on the morning of a shoot.
What’s the worst part? Worst Bit: Not getting the job.
Who is (are) your mentor(s)? Ed Robinson at The Viral Factory. Robert Campbell at Outsider.
Not counting your own work, what’s your favorite recent ad? Why? Honda. I dream about making ads like this. I’m just waiting for the balloons.
