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    New Directors Showcase

    By SHOOT StaffUpdated:No Comments1235 Views
    Wyatt Neumann

    Wyatt Neumann

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    Wyatt Neumann

    Rainier Beer/Rainier Vision “R Is For Heist” and “Fallen SoldieR”

    Agency: Cole & Weber/Red Cell, Seattle

    Production: Ellipsis Pictures and Cole & Weber/Red Cell, Seattle

    DP: Wyatt Neumann

    Editorial: Ellipsis Pictures

    Editor: Wyatt Neumann

    Affiliation: Neverstop, New York

    How did you get into directing? I started shooting stills when I was a kid living in Montana, mostly landscapes. I started shooting film in college when they ran out of photo classes to take.

    Why do you want to direct commercials? I like narrative storytelling and the challenges that every project is undoubtedly laden with. I like the controlled spontaneity of it. Also, having some experience in the agency world, I enjoy the challenges that consumer-based, client-driven work presents.

    What’s your most recent spot project? Yahoo! Mobile

    Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? I plan on getting back to that–I shot a few shorts and co-directed an independent feature length film a while back. I like telling stories with stills, and commercials and film is just an extension of that.

    What do you think is the best part about being a director? Bossing people around. No, I like taking a brief and building a story around it, making the characters or situations come to life. That’s when the work becomes personal. I also like working with actors.

    What’s the worst part? There is no bad part of shooting film.

    Who is (are) your mentor(s)? Caleb Deschanel, Terrence Malick, Matthew Barney, Bruce Mau, Jean-Dominique Bauby and Paris Hilton to name a few.

    Not counting your own work, what’s your favorite recent ad? Why? I love the Nike “Keep the Ball Alive” spot from Australia for the energy, intensity and impressive choreography–same with “Tag.” I love Peter Thwaites’ Nascar “I am the 12 car” for its cinematography and for its departure from the accepted norms of commercial ads. I shoot a lot of comedy, so I love funny spots, and there are a lot of those around. … Bud Light’s “Skydiving” was cool, too.

     

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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