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    New Directors Showcase

    By SHOOT StaffUpdated:No Comments1479 Views
    Yael Staav

    Yael Staav

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    Yael Staav

    ALS Society of Canada “Running” and “Hugging”

    Agency: BBDO Toronto

    Production: Reginald Pike, Toronto

    DP: Tico Poulakakis

    Editorial: Relish, Toronto

    Editor: Alison Gordon

    Affiliation: Reginald Pike, Toronto

    How did you get into directing? A lot of luck and good timing, really. Worked with experimental film and photography processes in school until I started to crave working with people. That desire led to documentary photography, which led to music videos, which then led to commercials.

    Why do you want to direct commercials? Love the idea of telling a story in thirty seconds. It’s an interesting medium that requires you to consider every single element in the frame in order to communicate as much as you can in as quick a read as you can. I also love the collaborative nature of the medium.

    What’s your most recent spot project? I just got back from Vancouver where I shot two spots–one for Astro Yogurt and another for Kellogg’s.

    Do you have plans to work in other areas–e.g. shorts films or features or TV? Have you ever done any of that in the past? Made a few shorts in school and one since I started in commercials. I am definitely intrigued by the world of features and plan on following my curiosity soon, but right now I’m happy with the opportunities that commercials are providing me with. I still get a chance to express myself in longer format with music videos.

    What do you think is the best part about being a director? Working all night on a treatment and getting the job.

    What’s the worst part? Working all night on a treatment and not getting the job

    Not counting your own work, what’s your favorite recent ad? Why? Love the new Fanta ad The Perlorian Brothers [of Reginald Pike] just shot. It’s utterly surprising!

     

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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