Tim Godsall of Biscuit Filmworks directed this spot for BBH London promoting the U.K. leg of a global competition in which contestants can vie for a chance to go for a ride on the private Space Expedition Corp. Lynx spacecraft.
The spot opens with firemen responding to the scene where flames are engulfing a large building. A woman is trapped and leans out a window for help. One brave fireman sees her and bolts to her rescue, going past fellow firefighters who try to hold him back.
Inside the building he makes his way through the flames. A staircase collapses mere seconds after he successfully ascended it. Finally he makes it to the woman. Their eyes meet and a romantic attraction is apparent. But no time for that as the fireman whisks her off to safety on a makeshift zip-line.
Post-rescue, things for a moment seem to be heating up between the fireman and the lass as they gaze into each other’s eyes. But that spark is lost as her attention is diverted. The camera reveals what she sees–an astronaut in full spacesuit walking past a fire truck. She immediately runs towards the space traveler, ditching her firefighter savior.
A super appears which reads, “Nothing beats an astronaut.”
An end tag appears promoting the Lynx Space Academy, accompanied by the slogan, “Leave a Man. Come Back A Hero,” and the website address LynxApollo.com.
Lynx is the U.K. equivalent of Axe deodorant and personal care products in the U.S.
Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?
Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.
The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.
As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."
"Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.
Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.
"I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.
Q: What have you learned from "Squid Game"?
HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.
Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?
HWANG: I'm afraid to talk... Read More