Tim Godsall of Biscuit Filmworks directed this spot for BBH London promoting the U.K. leg of a global competition in which contestants can vie for a chance to go for a ride on the private Space Expedition Corp. Lynx spacecraft.
The spot opens with firemen responding to the scene where flames are engulfing a large building. A woman is trapped and leans out a window for help. One brave fireman sees her and bolts to her rescue, going past fellow firefighters who try to hold him back.
Inside the building he makes his way through the flames. A staircase collapses mere seconds after he successfully ascended it. Finally he makes it to the woman. Their eyes meet and a romantic attraction is apparent. But no time for that as the fireman whisks her off to safety on a makeshift zip-line.
Post-rescue, things for a moment seem to be heating up between the fireman and the lass as they gaze into each other’s eyes. But that spark is lost as her attention is diverted. The camera reveals what she sees–an astronaut in full spacesuit walking past a fire truck. She immediately runs towards the space traveler, ditching her firefighter savior.
A super appears which reads, “Nothing beats an astronaut.”
An end tag appears promoting the Lynx Space Academy, accompanied by the slogan, “Leave a Man. Come Back A Hero,” and the website address LynxApollo.com.
Lynx is the U.K. equivalent of Axe deodorant and personal care products in the U.S.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More