Mobile production provider NEP Group has equipped its latest truck, the M-15–a 4K unit featuring advanced IP delivery capability–with a range of FUJINON 4K UHD lenses. While build on the M-15 is in its final stages of completion, the new lenses are being used to cover Seattle Mariner baseball games for the Root Sports Northwest network. Currently, the eight FUJINON UA107x8.4BESM 4K Box Field lenses, three UA24x7.8BERM 4K UHD lenses and three UA14x4.5BERD 4K UHD Wide-Angle lenses complement Grass Valley LDK Series 4K UHD cameras on NEP’s M-5 for Seattle area baseball coverage.
In addition to being a fully 4K capable production truck, the M-15 will be NEP USMU’s second ST 2110-capable regional mobile unit. (SMPTE ST 2110 standards specify the carriage, synchronization, and description of IP streams for real-time video production and playout).
“We appreciate our longstanding relationship with Fujifilm and are looking forward to M-15 hitting the road, complete with our new 4K UHD lenses,” said Glen Levine, president, NEP U.S. “The IP system alongside the superior production tools will propel live coverage to a whole new level. For now, the lenses are already creating outstanding images of the Mariner games on the M-5.”
“Production teams and crews like the quality of NEP’s newest set of FUJINON lenses.” Speaking about the UA107x, Levine added, “We went with these lenses because of their 900mm telephoto and their ability to do tight shots from long distances. Camera operators have come back from the games happy with how tight they were able to go.”
NEP’s M-15 will be fully 4K capable. “The cost/performance ratio of the entire FUJINON 4K lens range makes them ideal for this new truck,” said Levine. “We always do a thorough cost evaluation, but we will never sacrifice quality to cut costs. These lenses offer great quality while being cost-effective.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More