Mobile production provider NEP Group has equipped its latest truck, the M-15–a 4K unit featuring advanced IP delivery capability–with a range of FUJINON 4K UHD lenses. While build on the M-15 is in its final stages of completion, the new lenses are being used to cover Seattle Mariner baseball games for the Root Sports Northwest network. Currently, the eight FUJINON UA107x8.4BESM 4K Box Field lenses, three UA24x7.8BERM 4K UHD lenses and three UA14x4.5BERD 4K UHD Wide-Angle lenses complement Grass Valley LDK Series 4K UHD cameras on NEP’s M-5 for Seattle area baseball coverage.
In addition to being a fully 4K capable production truck, the M-15 will be NEP USMU’s second ST 2110-capable regional mobile unit. (SMPTE ST 2110 standards specify the carriage, synchronization, and description of IP streams for real-time video production and playout).
“We appreciate our longstanding relationship with Fujifilm and are looking forward to M-15 hitting the road, complete with our new 4K UHD lenses,” said Glen Levine, president, NEP U.S. “The IP system alongside the superior production tools will propel live coverage to a whole new level. For now, the lenses are already creating outstanding images of the Mariner games on the M-5.”
“Production teams and crews like the quality of NEP’s newest set of FUJINON lenses.” Speaking about the UA107x, Levine added, “We went with these lenses because of their 900mm telephoto and their ability to do tight shots from long distances. Camera operators have come back from the games happy with how tight they were able to go.”
NEP’s M-15 will be fully 4K capable. “The cost/performance ratio of the entire FUJINON 4K lens range makes them ideal for this new truck,” said Levine. “We always do a thorough cost evaluation, but we will never sacrifice quality to cut costs. These lenses offer great quality while being cost-effective.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More