Grass Valley, a Belden Brand, has secured Neerav D. Shah to serve as the company’s new sr. VP, strategic marketing. Shah has more than 25 years of experience in product development, marketing, operations and business development. A creative strategist, Shah most recently held executive and senior leadership positions at ARRIS and Verimatrix, two companies with expertise in developing solutions to deliver and monetize multiplatform content–a growing priority for Grass Valley customers.
Shah and his team will be responsible for refining Grass Valley’s product strategy and market positioning to ensure alignment with the rapidly changing needs of the global broadcast community.
“The broadcast community is undergoing a substantial shift—both in the migration to IP infrastructures and in the need for content to be delivered to multiple platforms simultaneously,” said Marco Lopez, Grass Valley’s president. “Neerav’s expertise in these areas and his ability to navigate complex technology transitions will pay real, immediate dividends for our customers and enable us to meet the changing needs of our core market.”
Shah earned an MBA from Yale, where he specialized in strategy and product development. Prior to that, he completed a Bachelor of Science in computer science at Northwestern University in Illinois as well as the Executive Management Program in Leadership, Innovation and Strategy at Dartmouth’s Tuck School of Business.
Shah’s appointment coincides with the creation of a key new function within Grass Valley’s executive ranks. Michael Cronk will be leading an important product development initiative called Core Technology, which will ensure Grass Valley product interoperability and consistency across the portfolio. As VP of core technology, Cronk will continue in his role as chairman of the board for the Alliance for IP Media Solutions (AIMS), helping promote and advocate for widely supported, open standards for IP in broadcast.
Stadium Signs Director Duncan Winecoff For U.S. Representation
Stadium has added director Duncan Winecoff to its roster for commercial representation in the U.S. Winecoff has directed campaigns for brands such as Porsche, BMW, Canon, Oura, Sephora, New Balance, McDonald’s and Faherty, among others.
Raised between Nova Scotia and Ojai, Calif., in a family of Tibetan Buddhists, Winecoff has a diverse background which instilled in him a profound sense of authenticity and reflection. His journey to directing began in New York City, where he explored filmmaking alongside his brother, DP and photographer Stuart Winecoff. This collaborative, self-taught foundation has shaped Duncan Winecoff’s approach, blending insight with technical skill.
Prior to joining Stadium, Winecoff had been repped by Object & Animal. He is an alum of SHOOT’s 2017 New Directors Showcase
“Duncan’s work reflects the balance we strive for at Stadium--creative that connects on a deeper level while meeting the demands of modern production,” said Samy Mosher, founder and CEO of Stadium. “He’s got the vision, versatility, and a refreshing approach that aligns perfectly with our goals to elevate every project, regardless of scale. He’s the kind of talent that instinctively enhances every script and understands the art of collaboration.”
Winecoff said, “Stadium is defining what production can mean in an era where audiences demand more connection and substance. I’m excited to be part of a team that values their role as a creative partner as much as I do and is dedicated to pushing creative boundaries while staying grounded in what the project truly needs.”
Winecoff has already been awarded multiple projects with Stadium, including a forthcoming global campaign for Callaway Golf.
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