Grass Valley, a Belden Brand, has secured Neerav D. Shah to serve as the company’s new sr. VP, strategic marketing. Shah has more than 25 years of experience in product development, marketing, operations and business development. A creative strategist, Shah most recently held executive and senior leadership positions at ARRIS and Verimatrix, two companies with expertise in developing solutions to deliver and monetize multiplatform content–a growing priority for Grass Valley customers.
Shah and his team will be responsible for refining Grass Valley’s product strategy and market positioning to ensure alignment with the rapidly changing needs of the global broadcast community.
“The broadcast community is undergoing a substantial shift—both in the migration to IP infrastructures and in the need for content to be delivered to multiple platforms simultaneously,” said Marco Lopez, Grass Valley’s president. “Neerav’s expertise in these areas and his ability to navigate complex technology transitions will pay real, immediate dividends for our customers and enable us to meet the changing needs of our core market.”
Shah earned an MBA from Yale, where he specialized in strategy and product development. Prior to that, he completed a Bachelor of Science in computer science at Northwestern University in Illinois as well as the Executive Management Program in Leadership, Innovation and Strategy at Dartmouth’s Tuck School of Business.
Shah’s appointment coincides with the creation of a key new function within Grass Valley’s executive ranks. Michael Cronk will be leading an important product development initiative called Core Technology, which will ensure Grass Valley product interoperability and consistency across the portfolio. As VP of core technology, Cronk will continue in his role as chairman of the board for the Alliance for IP Media Solutions (AIMS), helping promote and advocate for widely supported, open standards for IP in broadcast.
A Similar But Different Take On A Feature Film Debut
Similar But Different is not only the moniker for the directorial duo of Dani Girdwood and Charlotte Fassler but also in some respects an apt description of their feature filmmaking debut, My Fault: London (Amazon MGM Studios). The movie, which premiered last week on Amazon Prime Video, has on one level some select elements similar to what we’re accustomed to in the young adult (YA) universe--which helps make it familiar, comfortable and relatable--yet at the same time My Fault: London brings a new, decidedly different dimension to YA entertainment, uniquely meshing action-adventure, mystery, music, romance and humor. The film captures the feel of the underground London culture, lending an authenticity and contemporary vibe that’s a departure from the norm when it comes to the adaptation of YA literature. This mesh of similar but different has served the film well in that there was some target audience skepticism initially over the notion of doing an English adaptation of the popular, fan-favorite Spanish-language novel “Culpa Mia,” the first of the “Culpables” trilogy. Thus it’s most gratifying for Girdwood and Fassler to see the social media response after the release of My Fault: London, with many viewers enthusiastically embracing the film. My Fault: London introduces us to Noah (portrayed by Asha Banks) who’s uprooted from her U.S. hometown, having to leave her boyfriend and friends behind to move with her mother (Eve Macklin) to London. Mom has a new rich husband (Ray Fearon) in London and their new residence is a mansion. There Noah meets Nick (Matthew Broome), her new stepbrother. They have an immediate mutual dislike for each other which blossoms into something quite different over time. Along the... Read More