Bicoastal Brand New School has hired Ned Brown as executive producer for its Santa Monica office. He will work closely with Brand New School founder/creative director Jonathan Notaro, creative director Jens Gehlhaar and New York exec producer Danny Rosenbloom.
Brown most recently served as an exec producer at Hello & Co, a bicoastal house spawned by the coming together of companies Rock Fight and HKM. He earlier was exec producer at Rock Fight and HKM. At Rock Fight he oversaw the production of hundreds of high profile ad campaigns, including the Orbit Gum launch, and work for Absolut Vodka, Pizza Hut, Infiniti, Lexus, Saturn and Toyota. Brown had a hand in starting Rock Fight which merged with HKM in ’08, and then the two companies joined to form Hello & Co.
Prior to Rock Fight, Brown was exec producer at The Directors Bureau in a close ongoing collaboration with directors Mike Mills and Roman Coppola. Brown helped evolve The Directors Bureau from music video production shop to a prolific commercial production house.
The talent of the Brand New School directing collective, which works in all fields of commercial art, attracted Brown to his new roost. “Our industry is in a state of flux, in ways that none of us at this point fully understand,” said Brown. “With Brand New School’s collection of talented and dynamic people, we are poised to excel in whatever new direction the business goes.”
Cinematographer Pepe Avila del Pino Discusses Residente’s “313,” Winning An ASC Award
Pepe Avila del Pinoโs second career nomination for an American Society of Cinematographers (ASC) Award earned him his first win earlier this week in Los Angeles--for outstanding achievement in music videos on the strength of the Residente-directed โ313โ featuring performances by Residente, Sรญlvia Pรฉrez Cruz and Penelope Cruz. The cinematic, stirringly beautiful โ313โ opens with Penelope Cruz narrating in Spanish, reflecting on the meaning of life and the passage of time. She is joined by ballet dancers who are said to represent time while Cruz represents life itself. The ethereal music video brings us the essence of time in our lives. Residenteโs life and time are seemingly controlled, respectively, by Cruz and the dancers from the outset. But towards the end of the video, Residente starts to orchestrate his own time and life. What canโt be denied, though, is that time is fleeting as Cruz and Residente begin to disappear before our eyes. Avila del Pino, AMC, is best known for his work in television and features. In fact, his alluded to first ASC Award nomination came in 2018 on the basis of the TV pilot for The Deuce, directed by Michelle MacLaren. Over the past seven years, Avila del Pino has lensed select music videos--all for his friend, Residente (a.k.a. Rene Perez Joglar). The Residente videos have thus become passion projects, done out of โpure loveโ with the same close-knit team. The โ313โ song and video were especially personal to Residente in that they were both inspired by a friend who had died about a year earlier. To win an ASC Award for this particular project is most gratifying for Avila del Pino--not only because of the videoโs significance to Residente, but also the deep feelings the DP has for the ASC.... Read More