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    Ncam to launch next-generation lighting and depth solutions for augmented reality at NAB

    By SHOOTUpdated:No Comments1418 Views
    LONDON --

    Ncam Technologies, developer of augmented reality technology for the entertainment industries, will launch at NAB 2018 new products and solutions designed to enhance lighting and depth within AR platforms for a more naturalistic look.

    Real Light is designed to solve the common challenge of making augmented graphics look like they are part of the real-world scene. Real Light captures real-world lighting (direction, color, intensity, HDR maps), and renders it onto augmented graphics in real-time, adapting to each and every lighting change.

    Real Depth provides a new and unique automated technique for sensing depth. By extracting depth data in real-time, subjects are able to interact seamlessly with their virtual surroundings for the most realistic and synergetic visual engagement.

    Extreme, a new option for Ncam’s camera tracking products, provides enhanced camera tracking for severe lighting conditions, especially stage lighting including strobing effects.

    Nic Hatch, CEO, Ncam, said, “These new technologies take our augmented reality platform to the next level, providing our customers with unrivalled possibilities, enabling an even more realistic look to graphics content.”

    All three solutions will be available for live demonstrations on Ncam’s booth C5629 at NAB 2018. Ncam’s augmented reality technology can also be seen on the booths of leading manufacturers including Avid (SU801), Vizrt (SL2416) and Ventuz (SL13316) which will also be announcing its newest software, Version Ventuz X, featuring a brand new generative motion graphics and effects toolkit aimed at real-time presentation of mass data.

    Tags:NABNcamNic Hatch



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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