Ncam Technologies, developer of augmented reality technology for the entertainment industries, will launch at NAB 2018 new products and solutions designed to enhance lighting and depth within AR platforms for a more naturalistic look.
Real Light is designed to solve the common challenge of making augmented graphics look like they are part of the real-world scene. Real Light captures real-world lighting (direction, color, intensity, HDR maps), and renders it onto augmented graphics in real-time, adapting to each and every lighting change.
Real Depth provides a new and unique automated technique for sensing depth. By extracting depth data in real-time, subjects are able to interact seamlessly with their virtual surroundings for the most realistic and synergetic visual engagement.
Extreme, a new option for Ncam’s camera tracking products, provides enhanced camera tracking for severe lighting conditions, especially stage lighting including strobing effects.
Nic Hatch, CEO, Ncam, said, “These new technologies take our augmented reality platform to the next level, providing our customers with unrivalled possibilities, enabling an even more realistic look to graphics content.”
All three solutions will be available for live demonstrations on Ncam’s booth C5629 at NAB 2018. Ncam’s augmented reality technology can also be seen on the booths of leading manufacturers including Avid (SU801), Vizrt (SL2416) and Ventuz (SL13316) which will also be announcing its newest software, Version Ventuz X, featuring a brand new generative motion graphics and effects toolkit aimed at real-time presentation of mass data.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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