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    NCAA Hoops Score Ratings For CBS, Turner; Nielsen Week In Review

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    Central Florida guard Aubrey Dawkins, left, battles for a rebound against Duke’s Zion Williamson, and Cam Reddish (5) after missing a potential game-winning tip-in during the second half of a second-round game in the NCAA men’s college basketball tournament Sunday, March 24, 2019, in Columbia, S.C. Duke defeated Central Florida 77-76. (AP Photo/Sean Rayford)

    One week into March Madness, CBS is feeling good.

    Based on ratings from the nation’s largest media markets, the Nielsen company said CBS and the Turner Networks had the second best performance over the last 29 years for the first four games of the NCAA men’s basketball tournament. The only year to do better in that period was 2015.

    Nielsen did not have exact viewership numbers, but Duke’s close call Sunday against Central Florida was particularly popular.

    In an otherwise quiet week for prime-time television, CBS’ “60 Minutes” was the only show to top 10 million viewers.

    Last Friday, when word got out that special counsel Robert Mueller had completed his work and cable television began talking about it, Sean Hannity of Fox News Channel had 3.13 million viewers, just behind colleague Tucker Carlson’s 3.2 million. Rachel Maddow of MSNBC had 2.9 million, Nielsen said.

    CBS easily won the week in primetime, averaging 6.2 million viewers. ABC had 4.4 million viewers, NBC had 4.3 million, Fox had 2.8 million, ION Television had 1.4 million, Univision had 1.2 million, Telemundo had 1.1 million and the CW had 920,000.

    Fox News Channel was the week’s most popular cable network, averaging 2.45 million viewers. TBS had 2.03 million, TNT had 1.87 million, MSNBC had 1.69 million and HGTV had 1.28 million.

    ABC’s “World News Tonight” topped the evening newscasts with an average of 8.6 million viewers. The “NBC Nightly News” was secod with 7.9 million and the “CBS Evening News” had 6.3 million.

    Below are primetime viewership numbers compiled by Nielsen for March 18-24. Listings include the week’s ranking and viewership.

    1. “60 Minutes,” CBS, 10.25 million.
    2. “The Voice” (Monday), NBC, 9.88 million.
    3. “NCIS,” CBS, 8.46 million.
    4. “This is Us,” NBC, 7.65 million.
    5. “God Friended Me,” CBS, 7.53 million.
    6. “NCIS: Los Angeles,” CBS, 7.16 million.
    7. “American Idol” (Sunday), ABC, 7.08 million.
    8. “Survivor,” CBS, 7.06 million.
    9. “Grey’s Anatomy,” ABC, 7 million.
    10. NCAA Men’s Basketball Tourney: Minnesota vs. Michigan St., CBS, 6.49 million.
    11. “Bull,” CBS, 6.42 million.
    12. NCAA Men’s Basketball Tourney: N. Dakota St. vs. Duke,” CBS, 6.22 million.
    13. “FBI,” CBS, 6.17 million.
    14. “American Idol” (Monday), ABC, 6.11 million.
    15. “The Voice” (Wednesday), NBC, 6.109 million.
    16. “911,” Fox, 5.97 million.
    17. “Ellen’s Game of Games,” NBC, 5.69 million.
    18. “The Big Bang Theory,” CBS, 5.61 million.
    19. “Station 19,” ABC, 5.55 million.
    20. “The Resident,” Fox, 5.15 million.

    ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.

    By David Bauder, Media Writer

    Category:News
    Tags:NCAA basketballNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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